Rui Yue Information Jia Tao: Rio Tinto Europe and the United States market to support local video games

Bit net (chinabyte) September 20 News, after the end of the tour, the page and the hands of the fire, video games with a new trend posture swept. During the ChinaJoy No. 2014 period, the video game first hair Enterprise Rui Yue information published in the second half of the upcoming Nibiru game platform of nearly 20 boutique masterpiece, triggering a video game to explore the upsurge. It is understood that the second half of this year, the Rui Yue information will be heavily developed in Europe and the United States and other overseas markets, while increasing investment support domestic video game development team.

Rui Yue Information Overseas Business Division President Jia Tao in the acceptance of Bit network (Chinabyte) Reporter interview, said from the second half of last year, Rui Yue information has begun to investigate Europe and the United States, Southeast Asia and Japan and South Korea market, through the Silicon Valley branch and EA, Blizzard and other high-end game manufacturers close contact, In the second half of the year there will be some overseas work to complete the transplant, one after another online domestic market.

According to Jia Tao, Rui Yue information will continue to expand the foreign investment in the game, will be more high-quality hand tour into the country and put on television. Bring the hand to the television, in addition to the game screen and payment mode adjustment, Content selection and experience to upgrade is actually the most critical. First of all, because the platform is different, the operation difference decides the game transplant is not a simple matter. Compared to the big screen of the video game, the application scene and the player psychology, the game that the hand swims to transplant also must be consistent with and embody its advantage. Secondly, we should consider the difference of experience according to the different carrier. Perhaps some boutique hand swims to the television, its operation in today's view is slightly inferior. But the attraction of the game and can play, in a long time, but many games can not match. In addition, more and more smart TV and TV boxes are equipped with sophisticated game handles or other peripherals, which not only exceed the previous rough experience of virtual keystrokes on mobile phones, but also more comfortable than the dozens of buttons on the keyboard. Then, in the game's operating time, according to the TV game's living room attribute, in the game content choice also has the skill. The development of hand tour is based on fragmentary time, online games depend on the stability of the network. Video games because of the return to the comfortable living room, so, the game transplant should become a long time to relax the customs-type game.

In short, video games need to consider the length of interaction, the player's excitement and the different preferences of the home audience, etc., need to be deeply customized with the game manufacturer and constantly polished. At present, there is no mature experience in this field, polishing out such a piece that is suitable for mobile phones and TV game content, the need for CP, platform, channel parties a long time joint efforts.

On the other hand, a part of the local cultural background and consumption habits of domestic boutique games will also be through the core Yue information channel chain output overseas. In this regard, game peripherals and hardware terminal manufacturers have a mature overseas sales channel reserves, the game output is a good stepping stone.

However, in Jia Tao's view, there is no real sense of the current domestic video game. "So we are in the transformation already has the heavy Hand Tour Foundation, will be more through the investment support custom development high quality TV game." Considering the various factors of the family environment, hand tour play relative to the people, from the hands of the transformation from the video game in the early stage will be more popular. With Shireo information Nibiru game of the cross-screen properties, through the TV and mobile end of the interaction, compared to the simple TV game is more conducive to the early home entertainment users habit. ”

In addition, Rui Yue information also vigorously invest in support of local video games and virtual reality game of small and medium-sized manufacturers, the construction of ecology, achieve a win-win situation. It is understood that the current Rui Yue information has been set up nearly 200 million investment scale of special funds to support the type of domestic game entrepreneurial team.

Close Yu Ruiyue:

Rui Yue Information (www.inibiru.com) is a leading provider of game peripherals, the vision is to become the world's leading intelligent entertainment peripherals and game operators, the power of the network of players. From the game peripherals, intelligent terminals to drive software and game adaptation scheme has a full range of integration capabilities, its flagship middleware products--nibiru game, with a number of Android peripherals connection patents, at home and abroad more than 50% game Peripherals Factory by the company's products authorized. Company in Shanghai, Nanjing, Shenzhen, Beijing and the United States to set up five representative offices. Companies adhering to the "peripheral • Multiple screen • Genuine" core value, and actively build in the vast number of players in the "game, My World" brand image. Founded so far, Rui Yue Information has a well-known game manufacturers at home and abroad to reach a far-reaching strategic cooperation. Partners covering the three major domestic operators, first-line mobile phone brand manufacturers, smart box manufacturers, tablet manufacturers, intelligent TV manufacturers and smart wearable manufacturers, to open the business win-win model to create peripheral games benign ecological circle.