Absrtact: There are two more common approaches to moving apps, one from tools, such as moving series or moves, and the other from social and blueprint entry, such as more vertical outdoor sports Instagram cool. To move (
There are two more common approaches to moving apps, from tools such as moving series or moves to the motion recorder software, and from social and blueprint entry, such as more vertical outdoor sports instagram--cool.
To move (ios/android) is to cut out from the community, compared with the community perpendicular to certain kinds of movement, it covers more types of sports, they think the scope of a larger, community opportunities will be greater. Founder Ted, most users are not interested in just one sport, they want users to find more interesting types in the community, and then say, "Try this, ah, and try that." "Discovery" plate more UGC content, "Select" from the selection of team editors recommended.
But the most core users, or focus on the likes of sports, hope to bask in the fruits, love friends enthusiasts. To move the team found that this group of people with strong performance and even the desire to teach, this is similar to doing extreme sports cool, the team will go to explore professional sports tatsu people, or through the community to find a fitness effect of grassroots reach people, do recommend.
In addition to recommending, move also want to borrow by these talent to do sports teaching class. Currently on-line short video function, about 10-15 seconds or so, to meet the needs of some guidance teaching, and then may increase the individual channel, structured display. In addition, the team also carried out a weekly run activities, such as Shanghai Xuhui Riverside, about 70 participants a week, these people can also with the Tatsu people to build offline classroom.
According to their statistics, the most popular types of sports are running, fitness (fat reduction and muscle), swimming, badminton, yoga, basketball, football, these are better to cut in the direction.
On ductility, the tools such as moving and thump, Strava, and Runkeeper all get through the data interface. The two-card form of the waterfall for the first time, but the team recently felt that the amount of double card information is too large, will return to the form of a single card, look at the data.
Business model, to move and chain gym and sports/sports-related products brands have some cooperation, to free product experience in the form of recommended gyms, in the app to provide the brand's hard wide and soft and wide. At the same time based on a number of brand endorsement star, to do the cooperation of the fan economy.
Ted believes that the sports industry now has a few very big elements: consumers, product manufacturers, sports agents (broadcast) and the race to spread the people, every direction has entrepreneurial opportunities.
At present, the team has about 20 people, stationed in Shanghai, just won the sig 10 million yuan a round of financing. The team is actively expanding, and will then introduce more mobile internet products, technology and operational personnel to do the polishing of products.
To move on our Krypton Plus has been listed.