Search videos and SNS have an upward trend

According to China's Internet survey data show: Search, video and SNS-borne advertising, information related attention and participation has a significant upward trend, search, video and SNS has become the network advertising market three kinds of important growth driving force.

In China's Internet market, during the release of data, Dcci Internet Data Center on site, online release, based on the Dcci IDP data platform, produced new results. It involves the Chinese Internet and interactive marketing in the field of audience, advertising, brand, media, consumption and other aspects of dynamic continuity. According to the relevant monitoring data and research, it is shown as follows:

In a variety of Web site media users participate in a decline in the situation, search engines, video and SNS website Information/advertising participation is significantly increased. DCCI 2010 China Internet Survey data show: a variety of Web site media user participation declined, but compared to 2008, search engines, video and SNS website information/advertising to attract users to participate in the depth of the effect has a greater increase, click on the search engine website information/advertising on the proportion of users by 24.4% Increased by 4.2% to 28.6%. Click on the video site to participate in information/advertising on the proportion of users from 12.6% to 5.5% to 18.1%,SNS website information/Advertising attention also increased by nearly 3%, to 12.7%, and as the top of the integrated Portal information/advertising participation in the 49.3% decline from nearly 7% to 42.4 %。

Search, video sites and SNS as the advertising carrier, the user's concern increased, the media value more and more recognized. DCCI2010 China Internet survey data show: Compared to 2008, the proportion of users concerned about the search engine website information/advertising on the ratio from 36.4% to 2.7% to 39.1%. The proportion of users who have been concerned about information/advertising on the video site has risen from 23.7% to 7.1% to 30.8%,sns's information/advertising focus from 15.9% to almost 4% to 19.7%. Therefore, search, video sites and SNS as an advertising carrier, the user's concern increased, the media value will be further recognized by advertisers.

At present, the comprehensive portal in the network marketing market still has a significant advantage, but the rise of vertical service application, the advantages of integrated portal has a distinct role. Comprehensive Dcci attention and participation data, as advertising carrier, search, video, community of these two indicators have a significant advantage; On the other hand, Dcci survey data show that 2009 network video, network community and search engine advertising revenue scale 590 million, 780 million, 7.01 billion respectively, Year-on-year growth of 73.5%, 18.2%, 37.9%, the expected 2010-year increase will be 67.8%, 47.4%, 42.2% respectively. Therefore, as the search, video, community users of the growing scale, related to the development of advertising products, internet users of the relevant advertising products, participation in the promotion, search, video, community and other areas of network marketing growth potential is significant, and will become the 2010 Network Marketing Market Growth driving force.

DCCI Internet Data Centre (DCCI Data Center Internet, abbreviation dcci,www.dcci.com.cn), Internet Monitoring Research Authority & Platform, interactive marketing measurement, analysis, optimization service provider. Based on panel software, code embedding, massive data mining, semantic information processing and other leading technologies, the website, users, advertising, brand real-time monitoring, dynamic measurement. On the basis of measurement data, a unified system method, a unified index definition, a unified data structure, combined with a variety of online research means, for corporate Internet and interactive marketing related decision-making to provide comprehensive in-depth measurement, data, analysis, research services.