Seated will be the last one?

Absrtact: The messy seated network headquarters following the failure of several group buying website, this April is still in the industry's top ten seated nets, also suspected because of the crisis of capital chain rupture, arrears of hundreds of merchants on the loan. At present, the headquarters is located in Haidian Danleng Street, no. 18th Chong Fu big

The Messy seated Network headquarters

Following the failure of several group buying sites, this April is still in the industry's top ten seated nets, but also suspected due to the crisis of capital chain rupture, arrears of hundreds of merchants on the loan. At present, the headquarters is located in Haidian Danleng Street, no. 18th Chong Fu Building four floor company, is empty, leaving the ground waste paper.

Scene witnessed furniture appliances were moved empty

Yesterday afternoon, the reporter came to Chong Fu Mansion, at the gate parked a van, someone is carrying a swivel chair, desk and other furniture. In the first floor of the elevator, the reporter saw the ground has piled up 1 meters high work station clapboard, constantly have to move things into and out of people. The seated network, located on the four floor, is not small and occupies a near-floor area. The hall was already devastated, and more than 10 merchants were "sweeping" the last bit of valuables in the office. Some merchants are calling to contact the nearest old home appliance market.

"I have been working with the seated network for more than two years. "A merchant in the tourism industry said that, beginning last year, he found that the seated net always owed money." "Push It tight, play a part of it, and the rest is dragged." "Yesterday morning, see Weibo posted on the seated net is nearly hundred merchant to collect the news, he hurried to here, but still late a step, a little bit of money of the electrical appliances have been on a civilians merchant" snatched. "

Merchant recalls website owner to IOU

A merchant who is moving the furniture in the house told reporters that she is a ticketing company, at present, seated Network has owed their company 60,000 yuan arrears. "We're not going to be here until the money is dragged," he said. The merchant said she had heard that the largest number of merchants owed up to 900,000 yuan. There are data shows that the seated network on June 7, 2010, the original 58 with the city COO Shun founded, for reference to the United States Groupon business model, promote and in-depth localization services, opened 15 cities in the country site. However, after the group buying bubble burst, gradually closed the station contraction.

"I came at 10 in the morning of August 1," he said. "A beauty shop operators said that morning, many were owed the payment of merchants meet to seated network headquarters to beg for arrears." By 4 o'clock in the afternoon, the situation was very bad. "Seated net of a person surnamed Geng said no money, can only first give us IOU." "But this solution has aroused a lot of dissatisfaction of the merchants, because the IOUs did not write the exact time of repayment." In order to reduce the loss of their own, many businesses began to move seated network company's computer and other valuable electrical appliances.

On the evening of August 1, those slightly-connected appliances had been largely removed, and the remaining clumsy furniture and debt collectors had not given up. "One more day, it's estimated that we can only see waste paper on the ground." "A security guard at the building said, according to his introduction, seated not only owed the merchant's arrears, but also owed the building nearly 20,000 yuan of electricity." According to another merchant, seated net owed to the merchant's arrears has been as high as tens of millions of dollars.

3 months ago, the capital chain break.

Reporters on the internet, from the beginning of last year, there has been a consumer of seated network complaints, such as the purchase of goods are not satisfied with the refund of arrears and so on. This May, seated network due to many of Wuhan and the cooperation of the hotel, the merchant and the outside world questioned the "capital chain Break", although the incident occurred, seated net paid some of the arrears, and denied the "capital chain break" argument, but also admitted that the money is indeed encountered problems. The debt controversy just over two months, July 8, electric business celebrity Shangxiang in micro-blog revealed that "Seated network has not been linked to people, worried that the group purchase site has run away." Seated network because the capital chain broken and the news again spread, this to many with the merchant psychology of cooperation cast a shadow.

Reporter Cross-examine Seated net will be the last one?

2010, the group buying industry just started in the domestic, in the profitability is not yet clear circumstances, has been the wind of the pursuit of competition. According to a statistics show, the most popular group purchase site, the cumulative number of more than 6,000. However, at the end of 2011 to the beginning of 2012, the development of only 1 years of group buying site encounter cold wave, a large number of sites because the service is not in place and capital chain problems, closed down.

A business in the catering industry told reporters that she is not keen and group buying website signed, become its merchant. Reporter learned that this restaurant close to the lakes, the daily traffic and a lot. "In fact, consumers to buy online spending, is the price advantage, but this is not attractive to our business." The merchant said she had consulted with a group-buying website on the issue of cooperation, but the price offered by the other party was not satisfactory. In addition, in the eyes of some merchants, these group-buying website salesman is like "sell insurance", it is a bother.

Huang, an Internet industry analyst, believes that real-world group buying is more just the concept of physical merchandise discounts, and for group buying sites, the real core competitiveness comes from the ability to control the businesses under the line and the technical drive of their own platforms. Therefore, the Independent group purchase website should put more energy to build long-term competitiveness above.