Several contradictions in the application of "about Cannon"

As for the title, I think for a long while, the word "cannon" seems too explicit, but I really do not know how to make friends with strangers through the use of friendship for the purpose of the number of users, and more importantly, I feel that the more explicit title should be more eye-catching.

Zhangxiaolong said, micro-letter shake is from the human sexuality, the more fundamental, human nature, is the more indelible user needs. Similar words Zhou also said, a user no matter how you stop him, he still self-study of the wall, self-study to do a kind, Google Web site to download a Love action film, see some of the demand is how strong.

Last week to see the news, micro-letter public account "about your sister" has been tens investment, attention to browse a little. About your sister first inherited a consistent wolf more meat less situation, almost the interface of exclusively boys information, a few girls news is absolutely surrounded by. But the difference is that the offer of meeting or dating places is something that the public recognizes, such as higher-profile restaurants and cafes. At the same time, boys can choose to pay first, and then about girls go out, to some extent, increased the safety and trust of girls.

In fact, I am surprised not only "about your sister," the amount of investment, and this is not implied by name, but also let me wonder if the friends or communication software is so saturated with the situation, why a new platform can still get such a high wind investment. Probably break a finger, in addition to the initial micro-letter (shaking, near the people), Mo Mo, between (knocking) and other communications, such as APP, as well as watercress group, such as the wolf in sheep's clothing. Careful consideration will find that the initial use of strangers to make friends, or about cannon for the purpose of the App are beginning to slowly to the circle of friends or strong contact with the user group, and the MO is the best example.

Nowadays, strangers are confronted with several typical contradictions.

Contradiction one: The contradiction of human nature

Those who like to play this kind of application, have a considerable proportion of the gun for the purpose, of course, there are true love dating. A person's heart is longing for feelings or body to be accepted, on the one hand, and worry about their own too active cause bad impact, more important is that our bones in the tradition of many people do not take this step. Especially for female users, even if there are any ideas will not be active expression. Too many of us in the middle of the night shaking their own, but do not say anything, do nothing, you are sure you just take out the phone to exercise arms?

The solution to this dilemma is to allow the entire application atmosphere to be in operation or design for a purpose: dating, guns or other. If you guide users to say that my platform is used to make friends, even if the user knows that everyone is huaiguitai, or in greeting strangers when trying to be subtle, for fear of being treated as a dirty, casual person. But take a closer look at some of the typical groups in the watercress, it seems that you send some warm swallow content will be as eccentric, because everyone is too straightforward.

Contradiction two: The contradiction of information transmission

I consulted some of the more favorite female friends, they told me, if there are strangers in the micro-letter to greet, they will certainly go to see his head, circle of friends or photos, see this person's daily life, can infer some character, material or other necessary information, Finally decided to do not with him in-depth communication and development. The paradox here is clear: two of strangers want to have as much information as possible, while hoping to expose their information as little as possible--who don't want to expose their daily routines while seeking the opposite sex.

Contradiction three: The contradiction between the number of users and the quality of users

Strangers used to make friends in the early days tend to be optimistic, the overall number of users is relatively low, so the success rate of dating, users more sincere. But for developers and operators, the number of users and the heat is the focus of the promotion, with the capital intervention, operational expansion, if the application itself in the early days do good, there will be more and more users to join in. At this time, too many users lead to the application of a mixed bag, the content is difficult to regulate, all kinds of fraud, indecent, bad content are beginning to emerge, so the application quality is reduced, the user may choose a new platform.

In this regard, the division of the city is a good idea, which controls both quantity and quality. On the other hand, we can open up a business trip plate, so that the floating population also have the space and possibility to play.

Contradiction: the contradiction between participation cost and operating cost

It's easy to shake it, it's easy to see people nearby or to post a status, and we hardly need any effort to do that. But then what? users have to spend a lot of time and energy to prepare, screening and screening, we have to pick each other's character, financial resources and appearance, we have to distinguish between sincerity and deception, we have to gradually go to stab a layer of paper, the cost is too high.

The above four contradictions are the biggest obstacle to the continuous and steady development of strangers in my eyes. People are such contradictions, we all know the things, but can not be straight. So, product managers, do you have any good suggestions?

I think the step-by-step model is more suitable for this kind of stranger dating scene.

First, applications continue to guide users through the low cost of shaking and publishing state.

And then. Users can choose to do not have a real name or even identity card certification (the certification will be in the vicinity of the avatar to give the logo, increase accreditation, users must use the real avatar, while filling in some personal information and information (including specific location, age, occupation, more photos, etc.), this part of the information is initially hidden.

The most important step, when we are shaking and chatting to a heterosexual friend (you can set only to shake the same sex or the opposite sex), each pair of users will have 10 minutes to preliminary communication, in 10 minutes if mutual recognition, you can unlock a part of the personal information and add friends, if not mutually acceptable, The system does not match them again.

Business model, it's very desirable to date your sister. The application itself cooperates with some local consumer sites to provide online payment functions. A prepaid application is submitted by a paid party (usually a boy) and marked in the application, and the amount is deducted when an appointment is reached and the field is consumed, increasing the management of the funds and the trust of the users. At the same time the application itself can have more profit model to consider.

No matter what you do, demand is always there, not increase, why not go for it?