Shanda game profit not up to analyst expectations

Beijing time November 30 Morning news, Shanda Game said today, third-quarter profits fell 21% year-on-year, and the introduction of new games failed to effectively improve revenue. In the third quarter, the net profit of Shanda game fell to 289 million yuan, lower than 366.6 million yuan in the same period last year.　　According to a Bloomberg survey, analysts estimate that the quarterly profit for Shanda games is 328.3 million yuan. This has been the second consecutive quarter of Shanda games revenue has declined. Some of the old games run by Shanda, such as the Blood legend and the legendary world, are hard to attract new players.　　And Shanda's competitors, including Tencent and NetEase, are spending more and launching new games. In the third quarter, Shanda gaming revenues fell 14% to 1.1 billion yuan. Second-quarter revenues fell 4% year-on-year. The shares in Shanda Rose 0.5% to $5.69 before the earnings were released.　　The company's shares have fallen 44% per cent this year. This July, the Grand game launched a new game, "The Valley of the Dragon." Shanda Games also launched in the second quarter of the "Blood legend" of the information film. (Chu Yue)