Shanda games to buy Korean games developers will cooperate with CNTV

-Evening News reporter Qinchuan Report cartographic Sing yesterday, the Grand game released the 2010 quarterly, its net revenue and net profit Year-on-year, the chain have different range of decline, was hooked on Warcraft information film "Wrath of the Lich King" second quarter of the last bus netease temporarily overtook. At yesterday's strategic communication meeting, Shanda announced a reverse takeover of the "Dragon Valley" by 95 million of dollars of South Korean developers, in order to never have trouble.　　And for March this year announced with CNTV cooperation has been holding the pipa half cover of the specific planning, Shanda game chairman and CEO Tan to reporters disclosed that the two sides will jointly set up a game media and operating companies. Shanda game revenue by NetEase overtook reporters in the second quarter earnings,　　Shanda Game net revenue of 1.1127 billion yuan, the same period last year for 1.1585 billion yuan, the first quarter of 1.1432 billion yuan, the net profit of RMB 304.3 million yuan, the same period last year, 363.2 million yuan, the first quarter of RMB 329 million yuan.　　In the "World of Warcraft" information film "Wrath of the Lich King" in China by the approval of the news stimulated, netease two-quarter online game revenue reached 1.2 billion yuan, by the industry interpreted as a grand, temporary end of the long-term "trailing" situation. In the subsequent results of the conference call, Shanda games that their game business has not been NetEase "wrath of the Lich King," The great impact of open clothing, most of the profit decline from ARPU (per user average income) changes.　　Financial results show that the grand game MMORPG two quarter per active pay account for the average monthly revenue of 35.1 yuan, the previous quarter was 35.4 yuan.　　Shanda Game chief financial Officer Wei believes that the classic of the Grand Game "blood legend" and "legendary World" has been operating for a long time, active users and pay accounts are more stable, "eternal tower" operating conditions have improved, the three quarter will also have a number of new game on file, quite stamina. Reverse acquisition of the "Dragon Valley" open Chengye Xiao, agent mode of all kinds of embarrassment has been a lot of domestic gaming business nightmare, especially in the "World of Warcraft" Blizzard, nine cities, NetEase's triangular love, more than the industry many peers sounded the alarm.　　And the grand this clear shot decisively, in the new line of the agent game "Dragon Valley" after a warm response, immediately reverse acquisition of its South Korean developers, in order to never trouble. Tan disclosed yesterday that Shanda has reached a deal to buy South Korea's online game developer Eyedentity Games for a 95 million dollar price, the latter being the "Dragon Valley" developer. At present, "Dragon Valley" in the already commercial operation of Korea and Japan have a high popularity, domestic is hit.　　According to the data, "The Valley of the Dragon" was more than 700,000 people online on the third day after the August 5 open test. It is reported that the 95 million dollar acquisition amount, higher than the Grand 2004 acquisition classic online games "legendary" developers South Korea actoz soft prices. At that time grand with 91.7 million of dollars in cash, to the South Korean Actoz soft company some shareholders to acquire about 29% of the shares, so as to gain the company's controlling power.　　Originally, Shanda Just actoz Soft's network game agent.　　After the completion of the acquisition, Shanda Games will be "The Valley of the Dragon" all the proceeds, the decline in gross profit margin will be improved, overseas output strength will also be the corresponding bonus points. With Cntv game Operation Company in March this year, Shanda Group has announced a strategic partnership with CNTV (China Network Television), part of the details of yesterday's cooperation has surfaced. Tan and CNTV general manager Wang Wenbin jointly announced that the two sides will set up a joint venture company easily Orange World.　　Easy Orange World game operation and game media for the main business, through the close combination of CNTV and Shanda game Advantage Resources, together to create a strong game media first release platform.　　As the rapid rise of the video national team, CNTV in the past six months, the number of users increased by 4 times times, and with Baidu, Storm audio and video, and other successively reached cooperation. For the Grand game why choose Cntv and abandon "the" 酷6网, the industry view that this is intended to jiehuaxianfo, through with CNTV deep cooperation, will make cool 6 in the copyright procurement to gain more discourse power and chips. And in the previous cool 6 listed cocktail party, founder and CEO Shanyou said will continue to carry the genuine banner, strengthen cooperation with the copyright content.