Shanda literature enters the web game industry fears the homogeneity of the difficult to escape

It is "punish the fairy" in the online games market to get a lot of players praise, just let the network novel into the possibility of online games. A few days ago, the grand literature published its network novel adaptation web game plan, the first batch of works launched a total of 21, including "Jiuding Kee", "Hunter Country" and several daily average of more than 100,000 visitors.　　From this plan, we can see that the grand literature in the integration of several literary sites, will begin the road of Cross-border operation. Shanda Literature to enter the online game market with the content of China's online gaming market has experienced 10 years of high-speed growth, due to homogeneity, the lack of excellent game topics, and other reasons, most of the online gaming companies slowed their pace. Recently, Analysys International released data show that the first quarter of 2010 China's online gaming industry market income reached 7.819 billion yuan, the chain growth of only 4.1%. Analysys International analysts believe that China's online game market oversupply, homogeneity of serious, resulting in market growth slowed to the lowest level in recent years.　　The market growth rate for 2010 is expected to be slightly below analysts ' expectations, with a quarterly compound growth rate of 4% to 8%. As the development of the entire online gaming industry slows down, the web game that has risen since 2007 has been in a state of rapid growth. According to the reporter understand, as of 2009, the market size of the Web game has reached 990 million yuan, is expected to reach 1.47 billion yuan in 2010, growth rate of about 49.1%. During the 2009, the perfect injection of leaf network technology, nine-dimensional network by the wind, Disney's Fancy "Moore Manor", VC change wait and see attitude, the Web game market is gradually optimistic. In the first quarter of 2010, including Tencent, Sina, Tianya, Renren, multimedia and SNS platform to the web game to throw Olive branch, it can be said that the web game is after the client online network economy Another new growth point. And the grand literature launched its 21 web game plan is undoubtedly to see the web game brings business opportunities. A grand literature related staff to reporters, the Web game market has a good prospects for development, Shanda literature itself has accumulated rich literature resources, the combination of both, not only on the Web game products to improve the competitiveness of a great help, but also for the Internet enterprises across the cross-industry cooperation to provide reference. "Web game at present, although very promising, but subject to the script creation ability, so very easy to appear product homogeneity phenomenon, the participation of Shanda literature, just solved this problem." "The network novel becomes the net content New gold mine since 2007, Shanda Literature acquired the starting point of Chinese, Jinjiang literature City, tea add incense net, Banyan tree, novel Reading Network and Xiaoxiang Academy and many other domestic well-known original literature website, currently has nearly 50 billion words of original literature copyright, nearly 60 million words a day new increment, Daily average visits 400 million times, occupies the network original literature more than 90% market share. and has had the successful experience for the Network game output topic. Through the adaptation of such as "Ghost Blows", "star Change", "animal blood boiling" and other well-known network novel worksThe introduction of the same name online games in the industry have been unanimously praised. "The coincidence degree of the audience of network game and network literature is very high." In addition, as the upstream link of the cultural industry chain, network literature can provide excellent material for the network game business, and make the enterprise stand out in the market of the increasingly homogeneous games. The game content (script) is the network game company relies on the development game The Fountainhead, in the future its copyright question may become the intense contention high ground. "91W Network general manager Gao Shupei said," On the other hand, China's network of original literature is also attracting more and more netizens, and reading network novels has become the network music, video, games after the fourth largest network of entertainment applications.　　Such resources are becoming the rich gold mine in the eyes of online gaming companies. 162 million people detonated the network literature derivative industry at present in the network game market, the perfect time and space has been well-known network novel "Punish Fairy" adapted for the online games, and become its main income now. And not long ago, perfect time and space announced will be to the network literature website-Vertical and horizontal Chinese network investment 100 million yuan, and in the future every year, billions of dollars for upstream content excavation and nurture. Obviously perfect time and space have been ready for the upstream literature resources. "Spend huge sums of money to the network literature market, is to create a masterpiece and to network literature to seek the source of the potential in the move." "Perfect time and space related people told reporters.　　There is an analysis of the industry, has become the perfect time and space of the main products, and this foray into the network literature market, is obviously "the sin" Let it taste the literary works into a network game of sweetness. "Network literature Annual Market size is only 100 million or 200 million, the direct earning capacity may still be far behind the ring tone and other business, but the value of the industry is that it can for online games and even film and television works to provide upstream support, drive billions of, the large market of tens of billions."　　"A network writer is full of confidence in the future of online literature," for operators, instead of trying to squeeze the author's profit space on a piece of the cake, it's far better to encourage authors to write fine products and to open the way to affiliated industries. According to the reporter understands, along with the network novel and the game, the movie and television drama, the handset reading, the electronic reader interaction is increasingly close, "the meager profit" may erupt "profits" at any time. According to the statistics published by China Internet Network Information Center, the number of users of Internet literature in 2009 was 162 million. "It is not hard to imagine that even if only 10% of people are willing to pay for online literary derivatives, their income is considerable."　　"Gao Shupei said. However, the grand game of the Web game plan is not the wind. "The development of the web game today, can be described with two ' fast ', grow fast, die fast."　　"The Leisure Travel network operations director Wang said," Today's market, the homogeneity of many products let players headache, played a few down to find the root of the original, complete differences is not realistic, but some of the content of the continuous innovation can let the product and competition in the contest more than a chip. Wang Frankly, the Web game market threshold Low,Many technology network companies have flocked into the market, the product homogeneity is serious, the rapid capital investment and the game product expands, the marketing packaging strategy aspect times is weak. "At present, the market on the web game is roughly divided into role play, war strategy, leisure competition, simulation management, community formation of the five categories, in addition to these several fixed patterns, whether there are new play or different from these types of web games?" In these modes, players often complain that the early stage of strategy game is to build a house, is there any other way? RPG page tour is an endless task and the constant single dozen strange, otherwise it is completely no strategy to use the round of boring play. Are there any other attractions? "In view of this Shanda literature's webpage game plan, Wang somewhat appears some worries." "Can the works adapted through network literature be able to jump out of the present mode?" If these works are based on a small number of modifications, it is difficult to achieve real differences, it is difficult to go farther, but also easy to let the players get bored, this time the player is tired of not only a few web games, but may be the entire web game industry aversion, and even the Royal literary brand distrust. "Product differentiation will be a page to develop export according to the reporter understand, today, many small and medium-sized game manufacturers have chosen to attract attention through the visual impact of the method to lure game players to register, the network can be seen everywhere full of temptation and ambiguous lines in the night flashing," erotic edge "type of advertising has formed a certain scale of the guiding misunderstanding. In the early stage of the development of the Web game, the players do not know much about the web game, rely on such propaganda means in a short time can indeed draw a certain number of players attention and induce clicks, but at the same time, by inducing ads to bring the invalid click and loss registration ratio is very high. In the rapid development of the web game today, "the content of the ads and the content of the game is almost irrelevant," the situation caused the player greatly disgusted, the player is very easy to the propaganda produced visual fatigue, immunization and even disgust.　　After investigation, most players see similar ads in the first reaction is low-level, spam software, viruses and so on. In this regard, Wang that the future of the Web game in addition to continuously improve product quality and service at the same time, innovation is the most important, only continuous innovation to make products more distinctive. At present, looking for product differentiation is not easy, but in the future development of web games, product differentiation will become the development of web game exports.　　Functional differentiation will make the product more competitive. "When it comes to branding the first type of web game, does the product really have the first name?" The web game should not be ' first ', because time will not decide what, only really ' first ' to make the game more powerful. The real ' initiative ' can be based on some of the features of the product, or features, do others do not dare to think others do not necessarily want to be absolutely successful, but the attitude of innovation enough to make the product more competitive.　　"Wang said. Beijing Zhong Cheng Collaboration Technology Co., Ltd. Vice President Xu Ming said, game manufacturers should be to maintain a prudent attitude, rigorousStyle, unique creativity, do not do the same product for the development of the principle.　　Create a unique personality and quality can give players a good entertainment to enjoy the products will naturally be able to avoid the phenomenon of Shanzhai and homogenization. About the domestic web game out of the country, expanding overseas markets, Xu Ming said, in the original development of products should take into account the needs of overseas markets, product creativity in the integration of different cultural ideas, to the international thinking way to do products.　　Based on these factors, we can occupy a place in overseas markets. Commercial newspaper reporter Xu Nan/Vendai/Drawing