Shanda voted 200 million funds into Consumer-to-consumer or pay for big third party

Consumer-to-consumer or a trader, has recently become a hot topic for electric dealers. This side of the car, the game started a grand, a few days ago to enter the Consumer-to-consumer, and said the goal is one year to catch up with the size of Taobao, the second place in China, three years after the listing.　　On the other side of the car, Baidu announced the closure of its Consumer-to-consumer shopping platform "there ah", to the joint venture company, the corporate shopper shopping platform le Cool day. From the data, Consumer-to-consumer's market share has been declining, and the business is rising. It is clear that the Business-to-consumer is the homeopathic.　　As a result, the reporter learned that the industry generally thought it was meaningless, instead thinking about the real intention behind it or paying the market in the third party.　　The grand Vision invests 200 million, what can do? First of all, to review the investment rhythm of Taobao: 2003 Alibaba Group founder Taobao, that year in July that it injected 100 million yuan, July 2004 again announced the injection of Taobao 350 million yuan, and today, only for consumer Protection compensation Fund as high as 300 million yuan.　　Most crucially, Taobao is Alibaba's wholly owned subsidiary. In contrast, Shanda led the investment in the Royal Network technology, the first batch of investment is only 200 million yuan, but also have to enter: the first time to put 50 million into, three months after the addition of 50 million, the remaining 100 million in a year full investment.　　Unlike Taobao, Shanda is only one of the Gebin's shareholders, with another three shareholders, who are known to be one of the shareholders, and the other two investors are reluctant to disclose. Only from the digital considerations, the first investment capital is obviously not sufficient: because 2003 years of 100 million yuan and now 100 million yuan of value difference is very big. Coupled with the current, Consumer-to-consumer market structure has been basically determined to go beyond the need to pay more than the market leader to accumulate more capital to be possible to achieve.　　Market advisory bodies and national policy analyst Yang Qun conservative estimates, to go beyond Taobao, at least 15 billion yuan, and spend 3-5 years to make it possible.　　According to China e-Commerce Research Center officially released the "2010 China E-commerce market Data Monitoring Report" data show: Taobao currently accounts for platform-type shopping site market share of 85.4%, Tencent's Pat net accounted for 11%,ebay's ebay network accounted for 3.1%, others accounted for 0.1%. Analysys International analyst Shou sent to say that the current consumer-to-consumer market has become saturated, and consumer-to-consumer in the entire e-commerce sector in the proportion has been declining, if the grand investment Consumer-to-consumer, the opportunity is not too good. Thus, its claim to overtake Taobao within one year, according to the current market, is basically impossible. Although Consumer-to-consumer still dominates the market, it has become saturated.　　Taobao from 2003 onwards to do Consumer-to-consumer, has developed so many years, but also encountered a good time, then if the missed the "node", it is difficult to catch up, its catch up with Taobao is more like to expand the influence and hype. Dcci Internet Data Center General Manager Yanping also said, "Grand want to rushSuper Taobao, within a year is absolutely impossible, within three years no opportunity. Taobao said there is no need to respond to the grand to go beyond the argument. Jack Ma, chairman of Alibaba Group's board, even said, "I don't know about that." Yang Qun laughs, "the different subsidiaries of Shanda can ' argue day ', but the sun still rises every day."　　"Grand intention sneak for big third party to pay?" As the royal network of Technology investors, Shanda said that, despite the existence of industry giants, but any industry will always have the opportunity, especially in the internet sector. Sheng Cool Game CEO Gebin said, "every field has a Big Mac enterprises exist, but E-commerce has just begun to complete from the traditional business model to Taobao mode to the transformation of the model, there are many opportunities in the process." "Indeed, the growth rate of the consumer-to-consumer market has slowed, but the increase is still considerable." According to Analysys International's just released "2010-2013 China Consumer-to-consumer online retail market transaction size Forecast", Consumer-to-consumer market Size in the last year to achieve 415 billion yuan sales, but starting this year gradually slowed down, to 2013 market size of 745 billion yuan, the increase of less than 1 time times, and in the past three years,　　Consumer-to-consumer market share from 2007 to 46.8 billion yuan spike to 415 billion yuan, the rise is nearly 8 times times. Yang Qun that Consumer-to-consumer "beyond Taobao" short term is an impossible goal, Shanda's real goal is to want to profit in the third party payment field. According to the reporter understand, Royal network Technology a close partner is Shanda's third party payment platform-Sheng.　　Sheng, deputy general manager of Shup, said Sheng has entered the central bank's first batch of Third-party Payment tool licence application list. However, Sheng users have been limited to online games and a few of their own Internet services, such as Shanda's "in the book Bookstore," and so on. Although the user size is not very small, but the market share has been very low. According to the third party's authoritative market research agency, Eric's data show: 2010 year, Alipay 50.02% of the market share leader in the payment of enterprises, accounting for half of the online payment market, Tenpay to 20.31% of the market share in the second place; fast money and remit the world to 6.23% and 6.12% respectively.　　Market share in third and fourth place. Yang Qun Analysis, said, "Intervention in the field of Consumer-to-consumer, or can not be the same as Taobao, but can pull the grand third party to pay the market share, and the user's consumption range from the net to expand to the consumption of other areas of life." "But he thinks the validity of the move remains to be tested." "The current third party payment field is Alibaba's Alipay, at present, more than half of the market share has reached an absolute leading market position; Shanda can only aim at the back of the opponents, but the second tenpay belongs to Tencent, in addition to the game and Internet service huge user scale, and business cooperation is also vivid, For example, with Southern Airlines ticket sales cooperation is very good. In the third and fourth of the fast money and remit the world, the advantage isCooperation with the enterprise market. "But everyone is not idle. The leading Alipay is also trying to get offline from the Internet: With the number of Chinese Taobao in Hangzhou announced the launch of a joint TV Alipay. At present, the TV users in Hangzhou area can use Alipay account to pay for shopping on TV, and become the first TV platform to realize the whole process of shopping and payment in China. Alipay has taken this preliminary completion of the PC, mobile equipment, television and other areas of the strategic layout of multiple terminals. When the grand party thinks about how to intervene, the leader has gone further. [Page] Market Competition Consumer-to-consumer competition for the saturated giants to turn to the business now, E-commerce has become a part of the lifestyle that affects everyone.　　Today, the disadvantage of what is too lazy to go shopping malls to buy, can be "Taobao to buy, such as express delivery ..." The peak value of Taobao's daily turnover has been more than Beijing, Shanghai, Guangzhou, China's three first-line city of social consumer goods retail total. But in such a prosperous flourishing age, pure consumer-to-consumer is not good to do. Taobao is also afraid to slack off in the field of business. Since April 10, 2008, Taobao Mall since its inception, according to the latest international data show: Taobao Mall has accounted for 28.5% of the market share, ranked second is the limelight is Shing Jingdong Mall, accounting for 11% of the share.　　Then, the outstanding Amazon accounted for 3%, when accounted for 2.4%, new eggs accounted for 1.9%, where customers accounted for 1.4%, Suning accounted for 0.8%. Even the internet giants, faced with fierce competition can only constantly change to see recruit and dismantle recruit: Baidu's Consumer-to-consumer and the company's network shopping platform-"have AH" mall business will be transferred to its joint venture company Le Cool days, Yao Point 100 and other partners.　　Baidu is still optimistic about the development of e-commerce in China, especially the industry, and revealed that "ah" new platform has been in the tight research and development. Shanda into the Consumer-to-consumer field, at present, in addition to the rhetoric did not let people see a different initiative, the industry's business objectives have been questioned is not without reason. Grand Gebin Oath, "Our goal is to catch up with the size of Taobao within one year, to reach the second place in the country, three years after the listing." This time the venture is to use eggs to smash stones, but also the stone smashed. If I can't reach my goal in a year, I'll fight the crocodile. "In this, Yang Qun smiled and said," Do not know a year later, he is not really willing to fight with crocodiles to show everyone? If necessary, I can buy one for him from Sloane. Hope that time, do not pretend to forget to say this sentence is good. "(Edit ss)