Shanda wants to use Chinese culture to occupy overseas game market

October 24 Report: China's largest network game operators Shanda will launch 4 of the latest games with intellectual property rights.　　Shanda Network chairman and CEO Chen said that China's online gaming industry in the next few years have the opportunity to go out to play overseas game entertainment market, and the key to winning is the game products have no Chinese cultural characteristics, there is no "intellectual property." It is reported that on 25th, the opening of the Five China International Network Culture Expo, Shanda launched the 4 games all have a strong national culture characteristics, including from the ancient Chinese legends of the "Seal of God", adapted from the story of the romance of the Romance of the "sweep", derived from the classic martial arts novels "Shushan."　　Moreover, one of the most watched games is undoubtedly the "ghost Blows", adapted from the popular network adventure novels. "These games are no longer the product of copying Western and Korean games, and 100% is the Chinese people's own creativity and culture."　　"Chen said. Industry insiders pointed out that in the past two years, Shanda vigorously promoted intellectual property strategy has begun to bear fruit.　　Shanda not only developed its own network games, but also launched a succession of "wind and Cloud", "18" and "20" and other plans to buy some excellent domestic network game companies developed the game's own intellectual property rights.　　At present, China's online gaming industry is growing at an average annual rate of 30%, with independent intellectual property rights of the game for the online gaming industry has brought more than 50% of the revenue, and NetEase, Jinshan, Giant, perfect time and other game development company has formed a self-developed enterprise group. "It is its own intellectual property rights that are driving the rapid growth of the entire online gaming industry.　　Chen pointed out that, as the 17 reports just released, the use of High-tech to promote cultural innovation, will become the development of the online gaming industry a great impetus. Chen that the day into the Chinese online games industry, in the next few years will have the opportunity to "go out" to play overseas game entertainment market, so it should not only and foreign game quotient than technology, but also to have the Chinese national culture "endorsement" awareness. "In the game area, develop China's own Harry Potter. Potter, "Lord of the Rings" and other games, in order to enable Chinese culture to carry online games, the world's most cutting-edge cultural entertainment, to overseas markets.