Shanghai SMG shares the Giants ' company to enter the Web game

Every reporter Xu Jieyun from Shanghai recently, the industry has news that Shanghai SMG into the field of Web game.　　"Daily economic news" yesterday learned that the protagonist in the story of Shanghai Culture Broadcast Film and television Group (Smeg, the Department of Shanghai SMG, the major shareholder, known as "Daving") under the Shanghai World Investment Management Co., Ltd. (hereinafter referred to as Shanghai World). Giant network insiders to our correspondent said that Shanghai world has now invested in giant network of the company's subsidiaries Hao base network.　　The latter for the giant network project of the independent company after the web game assets, is currently the main title of a "Velvet World War" web game. According to the person said, the Shanghai world originally wanted to work with Hao Foundation network cooperation goal is to develop online "Big World" virtual Entertainment project, but in contact with the web game this emerging industry interest, the profit model is more optimistic, and the development prospects of optimistic attitude.　　As a result, initial development cooperation also transformed investment behavior.　　Giant network did not disclose the current specific equity structure of the network, only that giant network is still the largest shareholder, Shanghai World is the second largest shareholder, and Hao Base management holds the remaining shares. Smeg Assets into the bureau also said to give up the popularity of the web game. In the past two years, Shanda, Tencent, Giants and other large companies have laid out one after another, of which Tencent single page game has hit a monthly income of 70 million yuan.　　After MMORPG growth slowed, web games were seen as the next gold mine in the Internet gaming industry because of the need to download clients, low user access thresholds and high penetration rates. This year, the layout of the Web game has become more popular. At the end of April, Sohu announced its gaming business listed companies to buy 68.258% of web game developers Seventh Avenue, trading on the price includes 68.26 million U.S. dollars fixed cash on the price and up to no more than 32.76 million U.S. dollars floating extra cash on the price. Public information shows that the establishment of the 4-year Seventh Avenue, only the development and operation of "Pinball Hall," the Web game, but to achieve the highest level of online 350,000, the monthly revenue up to tens of millions. The acquisition is also seen as a new benchmark for the value of the Web gaming industry.