Share button providers Bshare small share big business opportunities

For the social sharing button, you may never have a direct contact, but you must have seen it appear quietly on the pages of the major websites. Along with the development of social networks, social sharing buttons have become standard for almost all websites, and are entering and integrating into our online life.

"Installing the social Sharing button, which brings 0.5% to 5% free traffic per day, is the main motivation for them to install the share button." "Bshare founder, CEO Li Yanyu told Sina Technology, from the social media flow, than other sources of traffic value higher."

Bshare was founded in 2009, headquartered in Shanghai, employs more than 40 people, is one of the two major social sharing button providers. Li Yanyu revealed that the original use of share buttons are small and medium-sized webmaster, and now more mainstream media, portals and well-known vertical sites have been joined, there are already more than 150,000 sites installed Bshare share button.

However, let Li Yanyu is worried, in addition to the old rival Jiathis, internet giant Baidu also began to enter the market share button. June 2011, Baidu officially announced the launch of the Share button service. Six months later, Baidu shared his Trump--starting to show sharing data in search results, and declaring that sharing data would be one of the basis for ranking in search engines.

"Big companies like Baidu are starting to go into the field of sharing buttons, saying the market is looking squarely at the value of the Share button, which is good for us." "The entry of big companies is a spur and encouragement for them," Li Yanyu said.

Li Yanyu that Baidu is not a competitive relationship with Bshare, and may even produce cooperation. "For Baidu, they do share button The biggest function is to use in search results to share data, we can work directly with Baidu to provide these data to them." Baidu is for search, and Bshare's future is to do social precision advertising and SMO (social media optimization).

Now Bshare's main source of earnings is the data-analysis products that come from fees, which are clearly not enough to satisfy Bshare's appetite. They are using a new product, "calculus," to try to turn a small share button into a hundreds of millions of-level big business.

The logic of the Product "calculus" is that each user clicks on the Share button and generates a return stream that rewards a virtual currency "integral", which can be exchanged directly into the physical, or even paid for, utilities.

For the flow of the bill is to obtain the flow of the site, according to Bshare, calculus to promote the CPC (costing per Click) is only 0.002 yuan, far less than the search engine ads 0.5 yuan.

"This will be a very low-cost way for the site owners to pay for points and then reward users for the traffic." "Bshare COO Wang said that if these site owners are willing to display the ads we offer, they will be rewarded with" points "and then use these points to purchase traffic, which is equivalent to free replacement promotion for the site owner.

Wang says that future incentives for user behavior will be more than just sharing, and we will extend him to social logins, reviews, mobile apps, and more. In short, the site owners can be based on their own needs for user login, comments and other actions to reward, this will become a small share button in the big business. Elwyn)