Shi Yuzhu blasted star endorsement game said to spend money to drive users

The previous year, in Chengdu, held the third China games industry annual meeting, last April began the public test of the "journey" by the industry called a "Dark Horse" 2006.　　And this "Dark horse" owner ——— the Shanghai Journey Network Chairman Shi Yuzhu at the annual meeting is more language out of the surprise: "If the journey" is not the best game to play, after the deletion of our true gold and silver compensation players.　　The daily economic news also learned that the "journey" has sent a demo invitation to the national players, starting today, "not the best play on the compensation for the renminbi" activities.　　"Journey" to the player's commitment also includes, as long as the player feels "journey" "play" is not the most abundant, operation is not the most convenient, the single area at the same time not million people, and if there are other games than "journey" more fun, can be deleted the "journey" loss. For outside doubt, Shi Yuzhu said, nearly a year of market testing gave "journey" confidence. Shi Yuzhu believes that for new players, one more chance to play, I believe a lot of people will stay after playing.　　For the old players, more new players into the game, more popular games, and the corresponding promotion of play. Industry insiders believe that the "journey" announced "is not the best play on the compensation for the renminbi" has market risk, because can not rule out some players will pay compensation to play, make money to leave, to manufacturers caused losses.　　But the move may also cause a sensation in the player, as long as the "journey" can really attract players, will certainly bring the number of sudden increase, it is likely to become a classic case of market promotion. At the annual meeting, Shi Yuzhu also pointed to the network game please star endorsement of the marketing behavior. His argument is that celebrity endorsements can lead to the loss of "a potential user who hates the star," saying the journey never invites a spokesperson.