Sina 2013 net revenue of the fourth quarter 197 million U.S. dollars, year-on-year growth of 42%

Absrtact: This morning, Sina (Nasdaq:sina) released its unaudited financial report for the fourth quarter and the year ended December 31, 2013. The report showed that the company's net revenue in the quarter of 197 million U.S. dollars, an increase of 42%; net profit of 44.5 million dollars, the same period last year

This morning, Sina (Nasdaq:sina) released its unaudited financial report for the fourth quarter and the year ended December 31, 2013. According to the report, the company's net revenue for the quarter was $197 million, an increase of 42% per cent, and a net profit of $44.5 million, which was $2.4 million a year earlier. We have picked up key data related to microblogs in Sina's earnings.

1, micro-blog Ads strong growth: 013 years in the quarter of the quarterly microblogging advertising revenue growth of 163% to 56 million U.S. dollars. Microblog advertising revenue of 15.4 million U.S. dollars, an increase of 114%, this stems from the company's launch of data licensing services, and such as microblogging game revenue sharing and micro-blog membership fees and other fee services growth.

2, the number of registered users no longer announced, the active user group is still growing: Weibo registered users have been stuck in the number of 500 million of this data, Sina no longer publish the relevant data. Twitter-active users (DAU) grew 4.2% to 61.4 million from 60.2 million in the previous quarter, with the average online-growth rate of Twitter users growing by 3.4% per cent over the last quarter, growth in active users and online hours, or the Spring Festival. The use time of PC end is decreased and the time of moving end is increasing;

3, the microblogging information flow of advertising in the four quarter continued to grow: revenue than the last quarter growth of more than 70, while the number of customers increased by 50 in the previous quarter;

4, 2014 Weibo's primary goal is to continuously improve the number of microblogging users and microblogging users active: Micro-Bo and television programs closer cooperation, and promote micro-BO mobile payment business.

"The good performance of Weibo advertising and value-added services in the quarter helped us to achieve strong revenue and profit growth, a success for 2013," said Cao Chao, chief executive and chairman of Sina. As we enter the 2014, we will continue to focus on product innovation to promote the microblogging user base and use time growth, while seizing the opportunity to help us grow in the long term. ”

According to reports: Sina Weibo is planning to raise 500 million dollars in a New York IPO. This will be a good thing for the development of Micro Bo, we also hope that Weibo can really pay attention to good products and user experience, do not become an "Taobao advertising" distribution center.