Sina micro game in the end can go far?

A social wave swept the world (North Korea also naturally included), the leader is called facebook, although it is outside the wall, but the wall we are extremely concerned about every move. Facebook, linkedin, zynga, a stunning name, a wealth of myths, so that we envy the wall endless endless, so the walls of the giants began to restless birds!

Once upon a time, there is a big wall in the industry, everybody must say myspace, but when facebook hit and overwhelming, he also had to change his mouth, everyone must say facebook! Here, not nonsense, speak Some decent things.

We all think that the masters of the wall is the master, in fact, no shortage of masters inside the wall, a self-indulgence in the wall of self-willed Chinese facebook sex robbed listed before facebook, and Sina microblogging is also rice is not Off that period of time pay close attention to force, to seize the opportunities of domestic micro-blog. Someone owes this to Principal Fang, but in fact not, Principal Fang himself will not necessarily think of him building a wall anyway and will create so many miracles. As you believe it or not, I believe it anyway.

The monk outside can not come in to read the scriptures. The monk wants to read how to read the wall. Taking Sina Weibo as an example, after a while I do not know the so-called micro-innovation finally made a name among many domestic microbloggers. But what exactly is the media, or sns? As you have not figure out, anyway, I am not sure.

Facebook has not listed, zynga already on the market, and if Facebook is listed, it had! In that case, the walls of the masters, who first appeared on the platform of a zynga, who can become a real facebook inside the wall.

Happy online games, but after the basic stealing vegetables stalled fire; Everyone also has online games, but at the moment, it is not tepid; Who is the turn? Well, Sina microblogging! Recently launched micro Games and micro-currency, a friend of the industry said the move is most likely to create a zynga with Chinese characteristics, let us look at the following aspects of Sina micro-games whether there is any hope to get this great goal.

First, the number of users.

Weibo said its number of users exceeded 140 million in May and said it will reach 200 million by the end of the year. However, there are a number of zombies there. They did not say, and we are not quite sure about it. Even if there are zombies inside the wood, but compared to facebook's 750 million, Sina Weibo still a long way to go.

Second, user attributes and behavior.

Most of the users on Facebook are mostly students and alumni, so it is easy to have common hobbies and discussion topics, but Sina Weibo is different. Even if I follow your mutual concern, I can discuss with you the issue of motor rear-end collision, But you do not necessarily know that I like to play World of Warcraft or other games. We have been accustomed to think that weibo is a tool to create topics and content, whether the user will get used to playing games on it, personally think that this is still a certain possibility. For example, qq, qq games are not with the qq came out, but later only, but now Tencent has become Tencent's most profitable game.

Weibo has a hobby analysis tool, but how accurate is this stuff? Because one of my introductory words is "customer service", it is really unwise to recommend to me some sales users I am very unhappy, in fact, I am a programmer!

Weibo there are so-called celebrities, and is with v, but note that most users are not celebrities, the reason why microblogging so fire, not because of social, but because of the majority of ordinary users to meet the kind of 45-degree angle Look up: If you are a fan of Yao Chen, maybe Yao Chen forward you a microblogging or reply to you, you will be excited for three days can not sleep.

Third, users are likely to play games on Weibo.

We found that some high school students, junior high school students are also Sina Weibo, they microblogging as an entertainment tool outside qq, because this tool is really fun. They are likely to play games with their classmates on Sina Weibo, but as far as the current situation is concerned, this group is still not huge, and even we did not notice their existence on Weibo even though they did exist .

For now, the social properties of Weibo are still not strong. If you develop a game like "FarmVille", we suggest that you let those users with V take the lead in the game. Let's experience these idiots without V What is the feeling of food, maybe it really became.

Fourth, developers and sharing mechanism.

There are very powerful domestic developers, many of them are now working for Apple's AppStore, and the results are not bad. They will not because of Sina micro-game and divert some energy out, this is still unknown.

The seemingly a very attractive mechanism for Sina Weibo's micro-gaming platform to not participate in a single year is crucial, but how much developer can earn during the year. If one or two myths like "FarmVille" can not be found on Weibo this year, then this micro-game will not be able to touch the G-points of these people and will not raise the developer's interest and will not form positive To the cycle, then why do not think about it.

Fifth, micro-currency.

Micro-currency is now 1: 1 exchange rate with the renminbi, compared with the qq currency, there is no distinction between expensive and cheap.

To know that the Internet in China has its own characteristics, the users who give money to Internet companies in China are three low-users: they may be children with only 100 flowers a month, who spend their money in the Moorish estate; they may also be somewhere Of migrant workers, they are willing to 10 purse flow every month to use mobile phone login qq. Weibo can use the game to open up an advertising outside of the profit model, the success of this platform can be another zynga, to see whether more than three low-level users can be settled in microblogging.

Sixth, the platform's own attributes.

Sina, a media company, has always been a media in the eyes of people, including microblogging out now, we still see it as a channel for more information, and did not see as friends and qq Communicate with the platform. Want to change in the minds of people already formed inertia thinking and behavior, Sina need to do a lot of homework, and this can not be done in one go.

in conclusion

Some industry friends believe that the introduction of Sina micro-game, there will be a Chinese zynga platform, but for the time being, this beautiful wish really not easy to achieve. There is a long way to go!