Sina Science and Technology online new version of the homepage, open because of you and change the portal social

December 2 Morning News, the most influential Chinese online technology media Sina Technology today officially online new version of the first page. The new home page not only in the layout of the traditional portal to change the style, the first use of card-type information flow design, but also increased according to the microblogging user reading preferences for personalized recommendations of the content, open "because you change" the portal social and personalized reading a new era.

Sina Science and technology editor Zengxiangxue said: "Based on data mining personalized recommendation is our future important development direction, at the same time we will pay more attention to the portal and micro-bo deep combination, I believe that through continuous product improvement will provide customers a better user experience." ”

Sina Technology is the world's first Chinese online technology media, in the past development process, well meet the reader to read a large amount of scientific and technological information needs. With the rapid rise of social networks such as Weibo, social and personalized reading has become the newest habit for readers. In order to adapt to the reader's reading habits, Sina technology carefully prepared the revision.

According to the introduction, Sina Technology This revision has three significant features:

First, the layout of the innovation. The New Sina Technology homepage uses the card type design, more concise beautiful. Card-style design broke the traditional title of the home page design, can provide a richer guide for each piece of news content, such as pictures, abstracts, related news and so on.

Second, the revision in the Content selection more close to the user, suitable for the user's personalized needs. Among them, the use of Sina Weibo deep data accumulation, to achieve personalized recommendations for users. Users who are logged on to Weibo will be able to see the personalized information recommended based on Weibo's interest record and Weibo relationship.

In addition, the new version of Sina Technology Home also through the theme dimension to users recommend news. In fact, a large number of users have a fixed tendency to read news, for example, some users pay special attention to the telecommunications industry, some users pay special attention to a particular company, these needs can be recommended by the theme of Sina Science and technology, to meet the revised "because you change" mentality.

Finally, Sina Science and technology in the content of the user from the media and other production content (UGC). In the new home page, UGC content has been a prominent recommended location. After more than a year of development, Sina Science and Technology under the "record" column has grown into the field of science and technology the most influential users of the information platform, a large number of industry-level staff to write high-quality articles constantly emerging, let users see the story behind the news.

The future "Genesis" will and Sina's traditional advantage of the blog column to occupy the first screen of science and technology channel, for the industry and from the media to provide the best distribution channels.

Yanping, a well-known Internet industry observer, said that, as the leader of the traditional portal, Sina has not been tied to its own hands and feet but the initiative to change, with the help of micro-blog accumulation of massive data, Sina into the interest, personalized reading era has a huge advantage, the future will be quickly with the second to third name Sina Technology Subversive Revision, embodies the determination of Sina's continuous innovation. ”