Sing, push: From the mobile phone KTV to the traditional KTV

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Logically speaking, if you go to KTV, it may become the most under the line, China's largest chain KTV.

The reason for this is that singing is hoping to subvert the traditional KTV mode with Internet thinking, which is based on the 150 million users, monthly 30 million, daily average of 5 million active users.

This was heard yesterday when the "peak private board" chatted. The source of the message is reliable.

If this is true, it is a new case of mobile internet rebuilding of traditional industries. Our view of O2O, whether from line to line or from line to line, will usher in a new high.

Sing it is based on mobile phone K-Song tools and entertainment community. The equivalent of a virtual KTV, a variety of private rooms singing someone to listen to. Follow the 2-8 principle, 20% of the people sing well, enjoy the feeling of being chased, 80% like to listen, willing to praise.

Known as 150 million users, the month live 30 million, daily live 5 million. This crowd is a KTV user. Not the traditional impression of the tall club users, but more open.

Sing, go to the line. Open their own KTV. It is said that through investment mergers and acquisitions, a singing bar under the new KTV brand.

Sing the play is to "overwhelming" open KTV. For example, 5 years later in China, there are 2000 karaoke KTV, such as Beijing will have 100. KTV will be different from the traditional KTV, basically open the Mini shop, do not open a big shop, each store such as 20 or so rooms, to cheap, not too tall.

The idea is "basically finalized".

Before the O2O, is to the offline drainage, earn advertising fees, and then, online payment offline consumption, complete closed loop, even pay deduction point also want to earn; now, sing it is to provide their own offline services, service charges also earned. This "closed loop" is complete.

Sing, open KTV is because they have ready-made users. The current line is also KTV experience, anytime, anywhere, but these people also have to the offline KTV to face, feel the temperature, the need for friends.

The reason is not to the existing KTV such as the till, such as drainage, cooperation, the reasons unknown. But there are only a few. 1, divided into talks. 2, sing it has a unique play, need to get through the line online, the existing KTV whether it system or thinking may not keep up. 3, the user crowd is not the same. It's not good to fit.

In fact, good understanding. Why Beijing east to build logistics, Ma Yun Why to do rookie, beauty Mito Why do their own mobile phone. A truth. The needs of the Internet, the traditional world can not meet, only to do their own.