Skillful use of hot topics, small and medium teams with micro-innovation to gain a firm foothold

Introduction: Light game, with its "light operation, light time, light flow, light tariff" characteristics occupy the game market a big position.
Light games, with its "light operation, light time, light flow, light tariffs," the characteristics of the game market occupies a major position. "Candy Smash legend" and other categories such as the elimination of casual games, "surround the nerve cat" and other HTML5 games, these light game play simple, game time fragmentation, so a wide range of users, a large user base, a temporary trend. The light game market in the 2015, the central team should do a good job of light game research and development and promotion, please see the hands of the matter to bring the analysis.

There are players in the market, 2015 "light game" scale or up to 10 billion

According to the hand to understand the point, the current stage of China's active equipment more than 900 million, more than 550 million hand play home, most of the players have been exposed to the general "light game." As of the middle of December, the 2014 domestic light Game income scale of 708 billion, compared to the previous year (2013), growth of about 50%. It is expected that as the whole market expands and develops, the market scale of the whole light game can reach more than 10 billion in 2015. And like "surround the nerve cat" such HTML5 game, single day advertisement income can exceed 200,000, attract the total number of users more than 300 million. A series of data are well illustrated, light game in the domestic game market occupies a place. Whether from market share or technological innovation, will be conducive to the development of light games.

And in mobile gaming (especially online games) more and more rely on the current IP, some small and medium CP can focus on the light game. Plus the previous "light game" market dominated by a number of foreign developers of the products, so there is no single large domestic situation. So the opportunity for the development of domestic developers is still very large.

Skillful use of hot topics, small and medium teams with micro-innovation to gain a firm foothold

In the current market, the overall size of light games and development direction are full of "positive energy", many companies try their utmost. But the traditional quality of light game developers, but not many in China, small and medium-sized team if you want to get a piece, the right project is particularly important.

Small and medium-sized teams, especially start-up companies, in the human and physical and financial resources are not enough to deal with the various details of research and development, imitation of hot topics is a more rational choice, at least solve the survival problem. Some of the higher income than the popular game, has put a lot of resources to promote the early, in the user to obtain a certain reputation, this time to develop with its theme similar to the game, the game of "micro-innovation", can use its popularity this "stepping stone", quickly into the market.

In addition to the rapid transmission of micro-innovation games, another benefit is "labor-saving". Most of the game is a point of time, according to the market changes in time to respond to the introduction of the game to adapt to the trend. Imitation of hot topics, can save game planning, research and development in some of the links, the team's core personnel in the game itself on the bright spot, improve the quality of the game. Third-party statistical analysis, with the help of Third-party platform to promote, play the role of "borrowing force."

Social sharing triggers light game promotion, social drive new, with retention

Compared to the heavy online games relying on channels, light game on the channel dependence is not as high as expected. In addition to traditional channel promotion, social sharing is more economical for the applicability of light games. Light game because of its simple operation, the consumption of less traffic and other characteristics can attract a large number of players, and social function of the game to provide a viral transmission of the possible, played a role of 42. After the game plus social function, the game retention rate and active degree has a great promotion, "Slowly around the world," as an example, embedding Ktplay social function, two days in the Game Forum topic number will break through 26,000, can be seen in the game of social factors on the impact of gamers.

In addition, through the HTML5 page is also in the promotion of light games can be considered in the way. If you have the energy, the ability of the team, it is best to put the core of the game out to make HTML5 page, so that players or users to quickly experience the most essential part of the game. Even the inclusion of a number of elements, HTML5 and social perfect combination, can make the promotion to do better.

Conclusion: All promotion and detonation of products from product quality, good product is the basis.