Small and Medium SNS website transformation strives for survival opens up the new profit channel

After the domestic well-known SNS website 360 Circle July 1 announced the closure, another SNS website Ant net recently also issued the announcement, announced that the company cash flow has broken, cannot continue to operate, will on July 30 closes the station. January two SNS closure will cause "domino" effect in the industry, which leads to SNS website industry big Shuffle?　　Some insiders predict that the domestic SNS website "high fever" has receded, the development momentum slowed down, so many small and medium-sized SNS website is actively seeking to upgrade the transformation, in order to avoid the same misfortune befall to their own head.　　Profit model of the sleepy as a strange poly network COO, Ding Rui for the collapse of ants deep feeling, because just two years ago, as the domestic medium SNS website billion Friends Network (the predecessor of Odd Poly Network) has also faced the plight of ant nets. "The network was invested by a French company, but during the international financial crisis of 2008, French companies withdrew their capital unilaterally, and we also faced the risk of losing funds."　　Ding Rui said the situation was also thrilling, "only then we chose to insist." In fact, Ding Rui Frankly, most of the small and medium SNS sites do not have a clear profit model. March this year, the network officially changed the domain name for odd poly network, but also announced the entire billion friends network began to transform. Ding Rui to reporters that the odd poly network before this is only on the site on a large and small dozens of web game to profit. "We are also thinking about the new profit model, but we can only rely on web games, although the site has more than 10 web games, but the real profit is three or four."　　"Ding Rui said. As another medium SNS website, the fan net also has the same problem. Fan Network Marketing deputy director Yi Zhihong told reporters that the fan network since its inception in 2005 is basically rely on a few big venture capital to maintain the stability of the capital chain.　　It was not until 2009 that real profits began to be realized. "We are actively looking for a new model of profitability, and we got the South Korean SK group financing at the end of last year, but we are mainly exploring how we can make money."　　"Yi Zhihong said. Traditional revenue model needs to break through since the official change of domain name in March this year, the odd Poly network began to try the business outside the web game. In Ding Rui's view, the site's profit model must be combined with its own positioning. Ding Rui Introduction, the current odd poly network has registered users 17 million, active users also reached more than 4 million, because of the odd poly female users, so the odd poly network with women love to show the habit, began to put up some of the online makeup industry into the line, and try to part of the site positioning of enterprises to introduce to the site,　　Through a series of draft activities, enterprise Product trial promotion and other new marketing model to enhance the level of profitability of the site. "For example, we will work with some companies to do draft activities, through this online activities and then extended to the online, so that users can personally participate in obtaining tangible material returns, to attract more users." In addition, we also work with cosmetic enterprises to enable users to get these products through activities, but also to attractMore businesses come to us.　　"Ding Rui Introduction, this is actually a kind of entertainment interactive marketing gimmick, the odd gathers the net to play a platform's role, through the enterprise to the odd gathers the network planning activity investment, the fun unifies the user's liking and the demand, then plans a series of connections enterprise and the user's line activity." "Through this model, we can gain from the enterprise, but also to provide users with a variety of activities."　　Ding Rui explained. But the fan net unifies own superiority to choose another kind of profit pattern. Yi Zhihong to reporters, the fan network as its name implies is the combination of a star or a certain type of product preferences to build the platform. "For example, we will choose a brand of products as our advertisers, to build a network platform for it on the fan web, many people who love this brand will naturally come to pay attention to and participate in some of the activities we offer," Yi Zhihong told reporters, "such as this time we have developed a special name" Brave to Love "of the web game,　　The game can meet the needs of users of the game, but also the combination of their love for this product.　　Open up new channels of profit in Ding Rui view, the odd poly network is now more in the enterprise and users to build a platform for mutual communication, enterprises need to promote their products, and users want to be in the virtual network to gain real benefits. "It also gives us a good opportunity to create a new revenue channel."　　Ding Rui explained that at present, the odd poly network is planning a product trial channel, this channel can provide a huge space for enterprise product display, users can apply for a favorite product based on their love trial. "This will kill two birds, we serve as a platform to provide various services, such as building a product display platform to collect user feedback products." The channel will be online soon.　　"Ding Rui is full of confidence. And the fan network is also exploring the concept of entertainment marketing, in Yi Zhihong view, the current fan network has been through television, offline activities, TV drama advertising implantation, film advertising implantation, planning large-scale concerts, such as a set of entertainment marketing means to expand their business.　　"We have a lot of successful entertainment marketing cases," Yi Zhihong said. "Each activity has a profit model, more than 90% of the activities can be profitable."　　In fact, in Yi Zhihong's view, the fan network has gone beyond the concept of SNS website, "We have been doing is the first entertainment marketing platform." Ding Rui said: "Regardless of SNS how to expand their business and profit model, ultimately still want to return to the Community users up, this is the root of SNS." "(Edit Zhang Xing)