Small game market development and survival

In the Chinese market, it seems that as long as the game is profiteering industry, which has always been unknown, some low-end small game site seems to adapt. Represented by the 4399 of Cai and xingping, small game sites are quietly attracting the attention of giants,

Online games sites are definitely not a leading concept of the Internet form, so this site in the beginning did not arouse the attention of investors and the media. But with the surge in traffic and the expansion of the number of users, they have become the object of some giants.

A long time engaged in Web site traffic and user monitoring professionals revealed that the ranking of several small games online sites, such as 4399.com, 7k7k.com, xiaoyouxi.com, the daily average PV is more than 10 million.

The number of users and the surge in traffic, so that these small game sites attracted a lot of advertisers. For these sites, such as the user base, such as "Moore Manor", "Obi" and so began to the small game site as a platform for promotion. At the same time, the webmaster of the small game site has also been early to get rid of the webmaster "poor" inertia fate, began to have a certain scale of profitability.

Finally, the popularity of small game sites has attracted investors ' attention. 265.com founder, well-known angel investor Cai invested 4399.com this year. 2144.cn recently also low-key access to the investment of Shanda Games, and began the formal enterprise operation.

Qiming Venture partner Donshau said that the small game site for Shanda, Giants and other game giants is a good platform, but also the important direction of diversification business, is expected in the future of these ranked game companies will be through acquisitions and other means to enter the field.

Before that, xiaoyouxi.com and game China had been acquired by a Dutch company in 2007, with news that the overall amount was close to tens of millions of yuan. Although the founders of the two websites did not approve of the amount, he also expressed regret that "it would be better if I could sell (the price) later." ”

A number of venture capitalists in the industry to accept Sohu It inquiries have said that they have been concerned about the small game site, and with the industry a number of small game sites have contact.

Small game is the general name of some games, can also be understood as "Flash game", is the SWF suffix of the game. These games are flash ActionScript via Flash software and flash programming language. Produced. Since Flash is a vector software, small game amplification after almost no effect on the screen.

In recent years, with the continuous revision and improvement of the small game website, it has gradually been accepted by people of different ages. The website tonal, the style, the function and so on several times each year has the big change, the small game net's rise, has provided many sources of funds for the numerous already established game site stationmaster, but the small game simultaneously has the copyright altogether, the advertisement benefit huge characteristic undoubtedly is the stationmaster constructs the station first choice content. But how to reasonable planning to attract users is plagued by a lot of planning to build station webmaster, here, on their own experience in building stations summarized as follows, I hope to give some novice webmaster to provide guidance.

One: Authority

The success of a website, in addition to its own good business, there is another way is to increase authority.

Small game site to achieve authority, users must be truly recognized. True, mobile brands are strong, but mobile brands are not portable to small games. And users in the game is generally through the site for entertainment, it must be to promote the authority of the individual small game site. Web site to grow, is to be independent, its own hematopoietic mechanism. Although the mobile brand's authoritative transplant does not come, but the mobile internal resources can be integrated over. But should not be in order to integrate and integration, less that is more, something, there is not. Strategy is not how many things can be done, but to revolve around a main line, the business to do deep, to form an authoritative or killer application. Do not necessarily have the maximum flow of Web site, but must be authoritative, that is, around the authority of this main line. Use authority to influence high-end professional areas, and to call on users with this feature.

So how is the integration of small game resources more effective?

II: Resource Integration

Small game network is undoubtedly the theme of the game, and a game is not suitable for all users, webmaster friends in the construction station should be taken into account in various aspects, such as youth, office and middle-aged and older their respective preferences of the game style and more popular games, etc., to understand the different needs, The content and layout of the website should be divided according to different ages: suitable for the content of young people should be full of passion, vitality, office workers should pay attention to the quality of the game, and the elderly people are the most suitable for leisure games. Therefore, in the integration of resources to be sure to subdivide the game type. Two-person games, cooking games, action games, sports games, puzzle games, shooting games, adventure games, chess games, strategy-type games, agile games, funny-type games, casual games, such as small games, such as the category of games should be clearly divided. Really look for the direction of the webmaster can look at some of the domestic small game station such as the content and layout, I believe it helps you.

Third: Station cooperation

This is particularly important, most of the novice webmaster in the first contact with such a site will have a lot of blindness, often do not know where to start, so we should draw on the concept of similar industries more mature template reference or imitation. But at present for more popular game sites, generally retain their own copyright, so find an open source game portal is more difficult. Here, the author introduced to you fantasy games, the site, regardless of authority in the site, content resources are called perfect, the most important thing is that the owner of the site after the authorization can provide local resources. The author establishes the personal game station, also completely "borrows" the station resources, now the flow and the popularity are comparatively high.

Four: template selection

This needs to see Webmaster personal preferences, Dede2007 Flash templates, dedecms templates are a good choice.

V: Promotion

In fact, the small game site at present, the various departments can have better collaboration, such as the combination of two-person games to promote resources and leisure games to promote resources, can completely give the small game industry to establish a lead system. Large web site has rules and regulations is a natural phenomenon, not a sudden can be resolved. But the two-person game now emphasizes the integration of the business sector, should be a good opportunity.

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