Smart into China speed up, joint electric business to carry out marketing

"Jingdong Mall Smart Streamer Gray Special Edition sales page, 10 days network clicks more than 2.27 million times." ”

A few days ago, the reporter learned that smart and Jingdong Mall to launch the "Gray often smart, only in Jingdong" Smart Streamer Gray Special Edition ordering activities have been completed, the event started only 89 minutes, all 300 Smart Streamer Gray Special edition has been ordered.

"It can be said that smart to comply with the upsurge of E-commerce, the first online listing of a new car and Beijing east as the only platform to accept customer orders, has achieved great success." "Insiders said.

According to Smart brand director He Sifan, since February 10 Jingdong Mall Smart Streamer Gray Special Edition sales page since the online, there are more than 17,200 registered users to click on the collection page, in just 10 days of activity page network clicks more than 2.27 million times.

He Sifan told reporters that the cooperation with the Beijing-east, a big reason is that both sides of the customer groups are very similar. Now more and more people like online shopping, age from 20 to 60 years old, but they have a big common is to have a young mentality, like fresh things and fresh lifestyle, these characteristics and smart user groups are the same.

"The mode of online shopping is the first time in China, and no similar and e-commerce cooperation has been done in other markets overseas." In China, the development of E-commerce is very rapid, but also hope that through this form to attract more people. Jingdong Mall has a lot of stable users, we also want to attract more consumers through this activity. "He Sifan said.

Smart Overall marketing ideas is undoubtedly correct to actively carry out marketing, leading the trend. Earlier, Mercedes hired NBA superstar Kobe Bryant as a smart brand messenger, as 5 NBA championship winners, Kobe Bryant in China's influence imaginable. This is also in line with Smart young, stylish brand characteristics.

In fact, in the last two years of efforts, Smart brand has achieved good results. In 2011, smart achieved 11,000 sales; this January, smart sales were again high, up 340% to 1443, close to the annual sales in 2009 when China was introduced. This also let Mercedes-Benz's Elf car smart brand is determined to increase the Chinese market marketing and dealer expansion.

This is also reflected in the expansion of the network. In an interview with the media, He Sifan said that in 2010, smart only 28 dealers, and up to now there are 67, but mainly in large cities, and China's two or three-line market potential is very large, this year smart in the Chinese market, the focus is on the two or three-line market and network expansion.