Smartphone market battle

Netease Technology News July 10 news, the battle for market share of smart phones, Android camp occupy more and more advantages, so many people think that Apple has lost the smart phone market battle. However, experts from foreign media Foxbusiness said in an article, never underestimate Apple. Just continue to innovate, Apple may hit a stand-in battle at any time.

Ten years ago, no one questioned who would win the PC market battle. Apple's market share as low as single digits, the answer is undoubtedly certainly Microsoft's Windows PC, this is an overwhelming advantage.

Time Today, Apple's global PC market (including tablets) is close to almost 20%, far behind the second-ranked Lenovo, HP and Dell together more. Apple not only did not go out, but also dominated. The situation is reversed, but it is also an overwhelming advantage.

This is clearly a good sign for a company that was once on the verge of bankruptcy. More importantly, the tech giant in Silicon Valley has successfully developed a deservedly honored product: the iPhone that benefits even more than all Microsoft products.

Although the iPhone has achieved great success, but it is not the absolute big brother in the field of mobile phones. South Korean handset maker Samsung's smartphone sales are almost twice the iPhone, while Google's Android platform has dominated the global shipments of smart phones, apparently Apple has lost the battle for the smart phone market.

But now that Apple is out too early, Microsoft's lesson is the best evidence. Apple located in Cupertino, California still has a very large competitive advantage.

Apple has strict controls over its products, from Macs to iPhones, from software to hardware. Apple can innovate, integrate, and ultimately offer a differentiated product, while Android handset makers do not, and even technology giants such as Samsung do not.

In addition, Apple also dominated the high-end market. Apple is the No. 1 smartphone brand and the most appealing brand in the world. Samsung has gained market advantages with its large-screen phones, and the only advantage nowadays will be resolved by Apple: the iPhone 6 this fall will be available in 4.7-inch and 5.5-inch screens. No company in the world can do this Apple has strict control over sales channels, services, security, customer experience. This also makes Apple have a unique user base, loyalty and high satisfaction. Once you adapt to the Apple ecosystem, it is difficult to switch to other camps.

Apple has tripled Google's revenues and profits, and Apple can devote more resources to improving the current ecosystem. Currently, the Apple ecosystem has spanned multiple areas including iTunes for music and entertainment, App store app store, Car platform for car, iCloud for cloud services, iBeacon for mobile payment, HomeKit for Smart Home and Healthbook for Health Tracking. In addition, the company, in consultation with cable content providers and media companies, is also expected to provide a seamlessly connected living-room TV solution that is in addition to persuading more retailers and businesses to support the upcoming iWallet mobile payment service .

As a result, Apple has overall advantages in maintaining higher pricing and profit margins and slowing down its market share decline. The recent successes in China and Japan prove that Apple is still phenomenally phenomenal in the global smartphone market.

However, it is worth noting that this is more or less a static analysis. The biggest unknown, comes from the simple word: innovation. In addition to the two iWallet and integrated TV solutions that really change the rules of the game, Apple and Google are set to compete in the smart watch space this fall.

Will smart watches continue to rely on smartphones in the future, or will they become standalone devices? This is an unknown number. Is it expected that Google Glass, which will be released soon, will succeed? This is another unknown. Wearable devices in the end is the "best start" or "must start" technology products? Soon we will get an answer.

However, one thing can be determined. It was already four years ago (iPad) when Apple introduced a truly new product on its line, and Apple CEO Tim Cook and other executives were excited about the upcoming new product. Earlier, Eddie Cue, the company's senior vice president, said: "Apple will introduce the best product I've seen in 25 years or so later this year."

Obviously Microsoft has learned a lesson: Never exclude Apple, Google and Samsung must learn from it. (Westerly)