SNS becomes a new impetus of web game

Thousand Oak Vice President Hochang delivered a speech daily network reporter Trican, December 6 Xinhua (reporter Trican) the seventh session of the Web Games Development Forum held in Beijing today, Thousand Oak Interactive Vice President Hochang attended this forum and gave a speech.　　In his speech, Mr. Hochang talked about the promotion channels and modes of web games.　　Mr Hochang that the long-term growth of the web game market is a guarantee of the size of the user, the current broadband internet users in China reached 320 million, accounting for 94.3% of the overall internet users, this vast network of user groups are potential users of web games. From 2007 onwards, the game product type is continuously rich, the quantity scale grows rapidly. 2007 to the first quarter of 2009, the market mainly to SLG game, the theme of a single play; the second quarter of 2009 to 2010, the market's RPG products gradually replace SLG into the mainstream, play a rich variety of games, simulation and competition games began to develop　　; It is expected that after 2011, all kinds of play are transplanted to the Web game platform, RPG,SLG, leisure products common rapid development. Mr. Hochang that the current marketing channel is scarce, it is difficult to meet the growing market demand, and SNS becomes a new driving force of web game. SNS users are expected to reach 470.5 million people in 2011.　　SNS provides a large number of user resources and marketing model, and its various Internet applications for the exchange of players provides a convenient way.　　After statistics, the Chinese web game players age composition and Renren user age composition is very similar, 19-24-year-old users the largest proportion, respectively, 48% and 57%, so Mr. Hochang that SNS users and web game user structure is very similar. SNS for the web game provides a variety of unique marketing model, such as embedding the login page (community user name into marketing promotion); New communication (quickly touch the potential user group); Personal Homepage Ads (significant position display effect); Game popularity rankings (accelerate the growth of excellent web games).