SNS Web Game is the trend of development

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, a large number of Chinese SNS Web site basically copied the SNS "ancestor" Facebook, whether it is the page style, or functional design, and even some pages simply changed the color, it completely copied. The characteristics of localized innovation are missing, but simple imitation does not seem to meet the needs of Chinese ordinary netizens. In the current domestic most SNS website look, exist in a number of common problems, such as its concentration of users of high repeatability, many are from MSN or other communication tools on high-end network users, and more difficult to radiate to the low-end users, the impact of which can be limited to the small audience spread. Most netizens still use QQ chat, door-to-door network to watch news, play online games and watch free movies, SNS has become a "concept stock" possible. And to want to change, China SNS website on the basis of learning, to do is vigorously develop suitable for the local market demand network products.

Join hands to develop SNS Hobo

and innovation and change of China's IT industry of course also unwilling to give up such an excellent new concept, to develop SNS users, the most important thing is to grasp the psychology of netizens, in the most concentrated area of the local nuggets. And what is the most concentrated area of Chinese netizens? There is no doubt that the network game, this is a very Chinese characteristics of a netizen ecology.

According to the 21st China Internet Development Statistics Report, as of December 31, 2007, China's total number of Internet users reached 210 million people, online game utilization is 59.3%, the corresponding number of players for 125 million people, Internet users play the average time is 7.3 hours/week. Network games increasingly become an indispensable carrier for the survival of Internet users. And SNS will also aim at the Nuggets target network games, this is China's largest Internet users distributing center. At the same time, game manufacturers also recognize that, in the increasingly competitive situation, "sns+game" mode is becoming a network game enterprises to seek further bigger and stronger important way. The successful SNS community not only can provide the stable and the Loyal User Foundation for the net swims enterprise, but also can prolong the game product life cycle effectively, more directly is it greatly enhances the product the profit to collect the level. More importantly, it makes the value of a single game product transition to user value.

As of June 28 this year, the race to launch the world of the race, the world is mainly the concept of human integration into the world, can be regarded as the game is the net is the embodiment of its community game strategy. So far, however, the combination of traditional communities and games is basically no success story. Large online game players are very fixed, play up and do not want to go to the community to publish their own experience. Some people in the game is a top player, but never published an article in the forum, these professional players are almost all games for the people. As a result, the forum is full of water posts, because people who write out of the game, can not write good things to. Innovation and change, so that SNS this new Community model has become the first choice of network game cooperation.

Through simple analysis, we can find the great advantage of this combination: compared with the large online games, which cost tens of millions of yuan, the development of the web game is low, and the game is tens of thousands of to hundreds of thousands of yuan. Although the cost of development is low, the earning power of the web game is not bad. In order to play a web game, a person spent a night to spend hundreds of thousands of of dollars of cases are also many; web games and SNS are easy to graft between the functions. Web games do not need to download the client, the machine performance and configuration is not many requirements, as long as the online can be upgraded. From the industry last year, the web game heating up again, the major game manufacturers are in this area of research, and SNS, in fact, there are a large number of small games, such as happy net in the friends of the sale, the network of cohabitation apartments and so on, the purpose is to allow users more and longer stay in the SNS site, forming a huge customer resources, And the web game has huge user resources, and itself in the web run, so that it and SNS Network has a perfect combination of points, from this sense, web games and SNS grafting can be said to be a seamless combination of web games started with SNS cooperation, the formation of web games of the gaming community, May be an inevitable trend, but also the inevitable trend of making money.

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