Social game developer Zynga players up to 320 million

Zynga CEO Mark Ping Cass, Beijing time November 16 afternoon news, according to foreign media reports, the famous social game developers Zynga CEO Mark Ping Cass (Mark Pincus)　　320 million people have played Zynga's game so far, the San Francisco Web2.0 Conference announced yesterday.　　Pincus also released another set of data, for example, as the pioneer of farm games, Zynga reached a peak of 3 million online each day. For future development, Mr Ping said, as Farmville (Zynga's farm game) declined in popularity on Facebook, they would devote greater effort to the development of new products. By the end of the quarter, Zynga would have invested 400 employees in developing new products, nearly one-third of its total staff (1300).　　But Ping Cass said he not only focused on the development of the game, but also on the concept of innovation. His aggressive "bold" idea has attracted so many players that Zynga's servers have been down for a while.　　One of the most immediate effects of the "bold" idea is that Zynga's role-playing game, FrontierVille, produced about 650,000 gay marriage. Pincus says he is also setting up a social network of Zynga gamers.　　Even if people don't have time to play games and try to communicate with others, he says, he wants to build a social platform where players can communicate without playing games.　　Through these strategies, the Cass wants to make Zynga a byword for social gaming, just as Facebook is synonymous with social networking sites. Zynga is evolving at a geometric level, surpassing its biggest rival, EA, with its recent market capitalisation of 5.51 billion dollars. But it also needs to develop as quickly as possible a replacement for Farmville's heavyweight products, and the wisdom of the company is that he shifts the focus to new product development. The new games are expected to come out in the next few quarters, the Zynga CEO said. (Chin Liang)