Social Games Hot Network sustainable development situation worrying

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What is a social game? What is SNS? If you don't know, you're out.

As the internet's most popular novelty for the last two years, social gaming has become increasingly familiar as social networking sites grow. This small cost production of Third-party Plug-ins in the SNS Web site to do a good job, well-known no large client game, in the context of the global financial crisis, no doubt for the game industry injected a shot of cardiac stimulant.

So far, the famous American social networking site FACEBOOKD open platform with Chiceae applications, more than 1 million of the world's game application developers to provide the game components, many new social gaming companies are backed up by the Facebook tree has been greatly developed, including the number of Zynga, Playdom and Playfish were the most successful. Zynga, which has only been in existence for two years and now has more than 50 million active users, says Mark Pincus, Zynga's chief executive, said the company's revenue will reach $100 million trillion this year. Another game developer, Playfish, has recently been involved in a relationship with EA, which is rumored to have made an acquisition and is under negotiation.

Domestic Third-party game developers are most famous than "Five minutes", "five minutes" development of the happy farm now up to 70 old ladies, down to 10-year-old children are playing, "stealing food" has become one of the daily must do. Along with Happy Farm's hot, the third party application platform has poured into the massive game manufacturer, everybody plagiarism, competes to imitate, in the time, the farm, the pasture is everywhere. Cake is only so big, but so many people waiting for points, inevitably caused by the quality of the game, homogeneity problem more and more serious.

It has been rumored recently that Tencent is interested in spending millions on a one-time buyout of the happy Farm, but the news has not been confirmed. But the appeal of social gaming is evident. Virtual Goods trading has always been an important profit point Tencent, according to an assessment report that the QQ farm monthly income of 50 million, and its QQ show and QQ space revenue pull 16%, no wonder Tencent would rather spend millions of dollars to bring the farm back to their own home.

Throughout the domestic SNS website, it is necessary to open the platform and game developers to share, such as Renren, to do their own research and development of the game for users to use. Most social networking sites generally use the former, and the strength of the game development of the manufacturers in order to highlight their own game characteristics, different from the market common Third-party plug-ins, the use of independent research and development methods. This makes it easy to run on its own website platform, and avoids the vicious circle of homogeneous competition. Of course, this requires the game itself to have enough charm, in the early development of the strict control.

Although the social game is hot, but the future is not clear, even can be said to be worrying, in the final analysis, the main reason for quick success. Renren uses up to thousands of kinds of applications, but the user is highly active on a few, on the one hand, because of a lot of game components of the same rate, such as more than n farms, on the other hand because the manufacturers too much focus on short-term profits, and not in the game quality of fine carving. Entertainment with Friends is the desire of users, from this point of view, the development of social gaming is infinitely bright, although in the pay user can not be compared with the client game, but because its main user group is white-collar, consumption capacity is huge, if the social function and virtual goods effectively integrated, And in the game planning production excellence, presumably the future of the game market must have it.