Social games will be the death of mergers and acquisitions: "Plagiarism" into an invisible killer

While the world is still lamenting the closure of Japanese companies for social gaming boss Zynga, there is a "Happy Farm" initiative that has failed. Continuous enterprise frustration, not only reflects the social game business problems and market potential problems, but also affect the development of the Invisible killer "plagiarism" problem to the surface, by the industry's attention and attention. A number of companies have been caught up in plagiarism this year as a stealth killer in the world of social gaming. Abroad, Zynga, the global social networking site, has been accused of plagiarism by Tinytower's developers Nimblebit and Bingoblitz's developers Buffalostudios. EA also filed a lawsuit against Zynga in August, accusing it of copying the key elements of the "Sims Social Edition" game. At home, social game boss Hot Cool also broke out, its "fishing holiday" by the music element plagiarism, plagiarism degree for "restore level" plagiarism, play, art, exclusive value points and other elements are "copy". At the same time, le element "Happy bubble cat" is alleged to King.com "Bubble witch Saga" very similar, also be suspected for plagiarism. In addition, Tencent has been a "friend network" operation of the Game "Sky City and Warriors" the overall plagiarism of foreign products "cloudstone." The copycat haze is covering the world as a central factor hindering the development of the social gaming industry. Compared to the Chinese game domain plagiarism more serious, once the product success, there will be countless copycat imitation works, seems to have become unable to crack the phenomenon. After the success of World of Warcraft, the number of online games in the name of "Xx." is 61. "Fishing Holiday" after the popular Asia, only the Chinese market similar products have as many as 100 variety. At present, the domestic social game plagiarism and replication, has become the main reason for its category, the elimination rate is high, and caused the product average life cycle in about 6 months, of which only two or three months to make money, not too good game still less than 6 months. In turn, it creates a vicious circle of copycat, imitation, and even outright plagiarism. will now merge the death tide in fact, once swept China's "happy Farm" team failure, on the one hand, its team five minutes of their own business problems, the lack of reasonable means of change, also did not successfully open overseas markets. On the other hand, five minutes of a variety of products are copied, leading to its market share withered, in the entire industry by plagiarism pollution, "happy farm" did not escape doom. In addition, the social game + mobility wave is sweeping the world, Zynga is not spared, the poor implementation of mobile strategy is a key reason for the decline of Zynga's share price and global contraction. "Happy Farm" in the mobile game market 0 input, but also caused a five-minute team failure is an important reason, can be in the mobile tide of rapid transformation of enterprises to better survive. At present, mobile products in a large number of users of the original social game on Facebook and QQ time, blindly chasing profits, unscrupulous plagiarism and no long-term planning of enterprises, orbe merged in the social game movement tide, or die! The comprehensive strength in the field of mobile social games has become an important index to test the survival of the manufacturers. Moving into the watershed Tencent CEO Ma has pointed out that 2013 will be the rapid development of mobile internet year, in which mobile social games will become the fastest profit direction. As Facebook, micro-credit and other social networks and applications hot, social games are gradually replacing the traditional client game, occupy the main position, mobile + social mode, will become the main trend next year. At present, the gaming industry has begun to scratch their sleeves. Grand, nine city, Jinshan, hot cool, and so have a strategic layout ahead of time, with capital, technology, talent, the advantages of a large mobile platform, exerting force at home and abroad mobile gaming market. In this territory expansion process, the movement, the social, the game three organic combination has become the industry development general direction. Although social mobile phones have become a trend, the prospects for mobile social gaming are worth looking forward to, said an AI consultant. With the development of mobile Internet, mobile social game market scale, will be far ahead of the traditional game, will be pulled 10 times times even dozens of times times the gap. Chen Jiachun, Deputy Director of Ministry of Communications Development, said that 2012 China's intelligent terminal shipments have now reached 224 million, becoming the world's largest smartphone producer. 3G users have now broken through 220 million, the penetration rate from 13% in the same period last year climbed rapidly to nearly 20%, 2013 3G users are expected to add 100 million, will reach 320 million, as a social game mobile basic conditions. In the future, social gaming enterprises will face two shocks, on the one hand, the homogeneity of the competition caused by plagiarism intensified, on the other hand, the development of social game mobility challenges. Only a quick grasp of the field of mobile social gaming, and successfully occupy the domestic and foreign markets, enhance their own innovative ability of enterprises to survive, otherwise waiting for the enterprise only mergers or deaths!