Soldier Meng will absorb six big killer: Channel promotion micro-innovation multi-pronged

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"Technology News" November 7, from the end to swim to the page to swim, 2013 hand Tour market ushered in a new round of spring, two or three years ago the industry is still a hand tour as a complement to the end, but now more people believe that the hand tour market will be more brilliant than the end of the performance.

After June, because of the low threshold of hand travel, small investment, easy to start, more and more games have sprung up, but with the increasingly fierce competition, want to bite on this cake is not easy. Each product uses a variety of means to attract attention, but the result is much more dismal.

November 1 Another card player Tour "Soldier Meng will" first beta, and out of the test three days before the user import and retention of data, its strong capacity to absorb the industry surprised not small. Let's take this game as an example today and try to analyze how to make a new product quickly get the user's approval.

Use Good channel resources

"Soldier Meng Will" on November 1 at the same time in the music, 91, 360, millet, UC, Baidu cool, pea pods and other channels synchronized online, through the issuance of a variety of novice gift package successfully won a group of users fresh stop. According to insiders revealed that a short period of three days has been hundreds of thousands of valid registered users, this situation in today's new online hand tour is not uncommon. This also shows that the distributor wildfire network for the various channels of user attributes, through the various channels on different promotional activities, accurately crawled to a large number of target users.

Product icon and keyword optimization

Icon is the most direct way to leave the first impression on the user, so the icon's quality will directly affect the exposure and click of the product. "Soldier Meng will" in different channels to do a variety of icon test, the final selection of a golden icon, the design of a more arresting eye, and very image, to some extent, improve the exposure of the product chance. On the other hand, "the Soldier Meng will" selected a number of hot keyword, on the platform for related content search, "The soldier Meng will" will be very easy to appear in the search results, which also greatly increased the possibility of product exposure, so that the game has been more download opportunities.

Large compressed Client size

In order to meet the increasing requirements of the game, the game client also began to become larger, but the accompanying is the promotion of download threshold. How to compress the size of the game pack itself to ensure the quality is a problem for all CP. In general, 50M and 100M are two of the threshold, 50M below the line can be paved channel, 50M above can only go online channels, and 100M above will make the player's psychological subtle changes, the user's download will be significantly reduced. This is why the game is generally now controlled in the 70M to 80M, this size to a certain extent, balance the quality of the game and the player download will. And "The Soldier Meng will" in this aspect to do is particularly outstanding, through the in-depth optimization, in the retention of HD quality picture at the same time to successfully control the game pack under 50M, not only line offline channel take all, and almost no download threshold, naturally brought a huge import volume.

The market promotion of the way of the end

As the competition for hand-swim becomes fiercer, more and more products began to learn from the end of the promotion routines, in the Web media, application media and even television media aloft high Dozen, through a short period of intensive bombing to create a huge market effect to attract users to download, such as the recent speculation of the martial arts Q biography, Million King Arthur.
"The Soldier Meng will" also adopted a similar strategy, event marketing, media advertising, PR, from the media, such as the use of all the means of the game, any drop of "Earth" "Hao" "Gold" character brand under the line can be exchanged for 5S activities is to earn enough attention. At the same time, the game also opened a variety of activities, micro-BO micro-letter flower, almost a day a small activity, three days a big event, the game also added a variety of sign in the reward mode, these are to increase the player's retention rate has a huge help.

Fast response to operational events

Product testing naturally unavoidably all kinds of bugs, the speed of resolution directly related to the loss of users. "The Soldier Meng will" in the process of the operation of the problem of rapid resolution is also a major feature. Since the November 1 test, the game has been maintained every day to fix bugs, some of the more important issues will almost always be resolved on the same day or the next day. Internal sources say a new version will be released in the last two days, and the game's retention performance will increase significantly.

Micro-innovation in small places

"Soldier Meng will" although is a card game, but in the game inside a lot of micro-innovation. The most unique one is to abandon the traditional equipment system, designed a unique set of main and Lieutenant system, thus extending the hundreds of changes and matching patterns. The main play on the one hand to provide both the collection and change of fun, on the one hand, and reduce the cultivation of a large number of cards, so that players in the game more fun, there is more space for exploration.

Of course now "soldier Meng will" is still in the initial beta stage, the follow-up will be able to maintain the momentum need more time to observe.