Song Wei: Global mobile Gaming Alliance advocates rational Development, cooperation, and mutual win

News and Technology December 20-21st, by the Chengdu Municipal People's government, the Mobile Games Development Alliance, China Mobile Communications Federation, sponsored by the Peoples Daily (603000, shares bar), Tencent Network, when the music network co-organizer, by the GMGC 2012 mobile Games Conference held in Chengdu. This conference consists of the "Mobile Gaming Industry Summit Forum" and the "Global Mobile game developer Conference". During the meeting, Song Wei, founder and secretary general of the Global Mobile Gaming Alliance, was invited to interview the news and technology.

[VIDEO] Song Wei: Global mobile Gaming alliance advocates rational Development

Song Wei said, "The establishment of the Global Mobile Game Alliance, mainly in order to promote the rational development of mobile games, to discuss or plan the future of how to cooperate and win." At the same time, the protection of mobile gamers have a healthy and orderly, green content of the game, but also the future of the Alliance to Initiative, supervision, regulation and self-discipline.

Following is the Global Mobile games Alliance founder and secretary General Song Wei interview Record:

News and science and technology: everyone dispatch friends good! At the 2012 Mobile Games Conference, we are very honored to invite the founder and secretary general of the Global Mobile Games Alliance Song Wei Song to accept the interview of news and technology. Please song always first with you dispatch friends to say hello!

Song Wei: Hello everyone dispatch friends!

News technology: Song is always our old friend, first of all, please introduce you to this Congress, including why you want to do this Congress?

Song Wei: I think so, the game is developing very quickly this year, a lot of game big Guy also thinks 2013 is China and the world's first years of mobile game. This year is not the first one, this year just said that has been highlighted, or springing up a state of development. Mobile games are starting to thrive because of mobile games in the Chinese market. For example, more than 10 mobile gaming companies can earn a monthly income of 10 million to 20 million per month, and more than 100 gaming companies can reach a monthly income level of 1 million to 2 million. So everyone will feel that mobile games make money, everybody go. Therefore, this is also because the market is increasing, in the rapid development.

It is hoped that at this stage, for the rational development of the game, the development of globalization to jointly explore or plan how the future of cooperation and mutual win. That's why we set up a global game developer, or Global mobile gaming alliance. Last night we had just finished the global Mobile Games Alliance, including the founders of 11 countries, including the Asia Pacific CEO of PopCap, the plant War Zombie, the Asia Pacific CEO of Russia Ifree, including from Singapore, Korea, Japan, Germany, Italy, USA, The founders of 11 countries, such as Sweden, participated in the event, and the joint initiative created such a coalition, including our operator representatives.

I think, in fact, we want to help mobile game developers and the mobile gaming industry to make an ecological chain through this alliance. Our role in the eco-chain is that yesterday we talked about some common understandings, perhaps "37 consensus" or "55 consensus". What does "37 consensus" mean? That is to say, 30% is the carrier platform, that is to say, the platform quotient occupies 30%,70% to the developer, 37 divides the meaning. If we have a profit, we should protect the rights of developers, 70% to developers, 30% to the platform. There is a "55 consensus", which means 50% is a developer, 50% is a platform. We are now thinking about how to protect the interests of the vast majority of mobile game developers.

Protect mobile gamers in a healthy and orderly, green game content, this is also the future of the global mobile gaming platform to the initiative, to monitor, to regulate, to self-discipline. This is the ultimate goal of the platform we set up. Maybe what we're going to do, like a meeting, the purpose of the meeting is to preach our ideas, we want to publish, like the release of Russia's internationally renowned games, they also want to use the platform to spread, mainly for this purpose.

News Science and Technology: In fact you just talked, last night's General Assembly has 11 national game company's leadership participation. Do you think there is any particular difference between the development of mobile games abroad and the development of China?

Song Wei: Abroad from the legal, from the market for mobile game payment, from the whole ecological chain relatively mature. First of all, everyone will respect the interests of developers. Like a Facebook developer, he has 37 points with you, and he must have been very clear about sticking to that principle. China, it is said that we have some reactions, some platform began 37 points, then become 55 points, or become 28 points, is the developer take two, my platform to take eight. This short-term behavior will affect the enthusiasm of developers, we still want to protect the interests of developers, so that the vast number of developers have the opportunity to create more good products, so that the mobile gaming industry more prosperous development. This is the ultimate goal of our alliance, and we must protect the interests of most people, such as players and developers. The platform is strong after all, we mainly protect the weak.

News Science and Technology: in fact, there is still a phenomenon, many platforms actually push the game is a company to provide, homogeneity of the phenomenon is more serious, how do you see this phenomenon?

Song Wei: The phenomenon of homogenization I feel I can't refuse. First of all, you said he copied you, you copy him, the key is like my life, copy me dead. You copy copy, you like it, you completely copy is certainly not, such as the original "Angry Birds", you come to an "angry chick", "angry Pig", this is called ça. But I think you can change the other things, get a "angry goat" do not, we want to order the original line? Because we feel that the thing to make money, we have a quick buck, this is the current game developers a disadvantage, that is, once we feel that the money, we go to do that thing. Including the last to Wuhan, I found there is a problem in Wuhan, the original dream is to do O2O, do lbs, find the game to make money, this year the team played two, one is to do the original only 20% people, 80% of people become a new team to do the game.