KeywordsGaming Business Sony global player Sony Electronics
XBOX 360 Wii around Blizzard to stop PS3 game development, price too high to meet the cold ... According to foreign media reports, the world's largest independent game developers Blizzard will be likely to stop for Sony's game Machine PlayStation3 (referred to as PS3) design games, because its cost is too high but sales bleak. It is also understood that the current PS3 in the United States sales ranked third, ranked after the Wii and Xbox. In fact, Sony's PS3 price is too expensive for global players to be criticized. Although Sony responded by saying it had little impact on its gaming business, PS3 's cold in global markets and the outrageous price of the newly released PS go led the industry to question Sony's pricing strategy in the gaming machine market. Sony responded: "If Sony does not give PS3 a price reduction, they will withdraw their support for PS3 and even PSP!" "Last week, Blizzard CEO told The Times in an interview. Despite the high price of Sony PS3, the world's players and game developers are grumbling, but openly said "it is possible to stop the game design", Blizzard is the first. It is understood that, compared to the Xbox360 and Wii, Sony's game-machine products, the price of royalties is high, only last year, in order to pay royalties and purchase other related items, Blizzard paid Sony 500 million dollars. More importantly, Sony PS3 up to $399 trillion in selling prices, leading to dismal sales. Subsequently, Sony North America responded, "In the E3, PS3 showed a strong momentum, we can see more than 350 outstanding games in support of our platform, of course, many of them from our cooperative distributors." "There are reports that Blizzard's behavior, and the private grievances of the big game developers, are all hoping to force Sony to lower its PS3 prices and boost sales." It is understood that not only is PS3 by the outside and game machine developers dissatisfied with its price is too high, just published PS go, Sony announced its starting price, outside also an uproar. PS3 PS2 Brilliant in the current global gaming machine market, showing pillars situation, Microsoft Xbox 360, Sony PS3, Nintendo Wii three fights inextricably. According to the latest statistics, in the United States the most popular game consoles for the Wii, the second is the Xbox 360, the third is PS3. As Blizzard CEO said, Sony PS3 is a bit "left behind" by rivals and not even in the previous generation. But it does not seem to shake Sony's confidence in PS3, said Andrew House, president of Sony Electronics Entertainment Inc. 's European division, in a recent interview with Nintendo Wii users will be upgraded to PS3 users. Many people in the industry have questioned this. It is understood that, despite the E3 game show this year, Sony to the outside world to show the game on hundreds PS3, and announced the upcoming film download service. But these amusementsThe appeal of the function is not enough to let the consumer "extravagantly", and in the case of the other two competitors ' host prices are falling down, the PS3 has not cut the price at all. Some people in the industry pointed out that if Sony PS3 Price is still so expensive, its future is worrying. Domestic: PS3 licensed will be stillborn in the womb? Sony PS3 in foreign encounter game developers questioned at the same time, the recent rumors that PS3 licensed into the domestic market will be stillborn. A recent news report, Sony's Blu-ray business will quit the Chinese DVD market, a domestic DVD companies also revealed that the industry rumors of high credibility. Changan Sony Blu-ray business really launched the Chinese market, it means that Sony PS3 officially into the country is almost impossible. Subsequently, the reporter called Sony (China) company related to the person in charge, it said that Sony has just launched a new Blu-ray products in China, there is no launch of the Chinese market. It is understood that Sony in the domestic Blu-ray market to launch the corresponding products have been around 3 years, but the total sales of less than 100,000 units, the number of Blu-ray discs is even less pitiful. Blu-ray product prices have been quite high, the player price of 2000 Yuan ~3000 yuan, and a disc in the 200 yuan, such a price most consumers are difficult to accept. The popularization of Blu-ray in the current big economic environment does not seem to achieve the expected effect, which also to a certain extent, drag on the PS3. Industry insiders said, "if the public on Sony Blu-ray players do not ' cold ', more advanced PS3 game consoles to be accepted and popularized by the public is even more difficult." ”
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