SouFun by Hangzhou intermediary ban intermediary to build a platform for the trend

Absrtact: The domestic real estate industry performance is depressed, the occurrence of dispute is unavoidable, the capital market is also very sensitive to this. Just last week, the Hangzhou 9 Big estate intermediary collective withdrew SouFun news to the company blow, SouFun share price fell for 4 consecutive days. Intermediary

The domestic real estate industry performance is depressed, the dispute is inevitable, the capital market is also very sensitive. Just last week, the Hangzhou 9 Big estate intermediary collective withdrew SouFun news to the company blow, SouFun share price fell for 4 consecutive days.

The trend of intermediary self-built platform

Last week, more than 80% of Hangzhou's second-hand housing market accounted for more than 9 real estate brokerage companies announced in Alliance form, the next shelf in the soufun of all listings. These 9 intermediary companies including I love my home, the state of real estate, the spirit of the housekeeper, chain Home real estate, easy to reside in the letter, Xinyi Real estate, wealth, real estate, Zhuo home real estate. An intermediary alliance executive bluntly, in the past 5 years to search the house's port package cost rose nearly 10 times times, and the intermediary industry fees have not adjusted over the past few years, the platform profits soared behind the agency's blood loss.

Hangzhou Search House by the intermediary collectively blocked, so many investors Lenovo has been out of the upcoming U.S. listing of the tenants. This March, the housing information platform for the Beijing-Shanghai 9 large intermediary group of housing, resulting in the listing plan. In fact, the real estate intermediary to challenge the surface fog, behind the domestic housing market downturn, as well as the traditional intermediary mode under the impact of the Internet and real estate electricity business interests of a concentrated outbreak.

Yifeng, Director of the Asia-Pacific City Real Estate Research institute, said that the current domestic intermediary organization's living environment, although not to "survival period", but the environment has deteriorated, has entered the depth adjustment period. Hangzhou 9 Real Estate agents to resist the SouFun incident, reflecting the Hangzhou property market and the country's local market downturn strong signal. On the one hand is the intermediary company's operating costs are high, on the other hand, the continued downturn in the second-hand housing market to make the intermediary companies worse, not only to bear the cost of operating, but also to pay the cost of cooperation costs. Therefore, in the face of the current multiple dilemmas, intermediary companies only "holding group self-help" or to find a way out, such as intermediary companies to build their own network platform is the future trend. In order to reduce the search house, housing and other platforms rely on, many large-scale intermediary companies have begun to "two legs", build their own listings information network platform, such as chain Home real estate "Chain Home", Shenzhen Zhongyuan Real Estate Network new house channel is also online this year.

In addition, Ping An group to build a network platform "safe and good room" a day ago on the line, the so-called subversion of traditional real estate intermediary. Some analysts said, "safe and good room" will use their most lethal "financial function" to shuffle the domestic real estate electric business.

Performance has not been hit by the property market

Open the first quarter of soufun earnings, bright data behind more show the "intermediary" important. Data show that soufun the first quarter of this year to achieve revenue of 121.2 million U.S. dollars, an increase of 33.2% per cent, net profit of 41.5 million U.S. dollars, an increase of 46.2%. Among them, the house search for housing release revenue reached 42.1 million U.S. dollars, an increase of 57.1%.

Thus, once the "crisis" spread, or intermediary companies to build their own network platform to become a trend, SouFun's performance will be hit, the capital market investors also began to react. In the 4 trading days ending June 3, SouFun's share price fell continuously, with a cumulative decline of more than 15%. In the last year, thanks to the booming performance of the domestic real estate market, SouFun became one of the most eye-catching among the shares, with a cumulative gain of more than 190% and a market capitalisation that once surpassed the Hong Kong-listed Evergrande property.

Recently, Moody's, Barclays, UBS and other foreign institutions to see the Chinese real estate market, in the U.S. listing of online real estate service providers are also being dragged down, of which China's share prices have fallen by 40% this year, the first listing of the music home is still slightly higher than the IPO price. However, the performance of these online real estate service providers has not yet been affected by the housing market downturn, in addition to the SouFun continued to maintain high growth, easy to live in China reported earnings, the first quarter of the total revenue of 163.3 million U.S. dollars, an increase of 40%, adjusted operating profit of 10.1 million U.S. dollars. The first-quarter results also turned into a profit of $2.2 million from a 9.8 million dollar loss over the same period last year.