South Korean editorial: Second-hand game market, more terrible than pirated games

"Second-hand games are more frightening than pirated games"! Now the representative of the EA company said one thing.　　In the recent market has formed the second-hand game transaction to bring the negative influence to be very big. For some time the game industry has taken a lot of steps to resist illegal duplication.　　But the current situation in the second-hand gaming market has made those in the industry a big hit. Secondhand game trading is not two days a day. After buying a new game product, after a certain period of time, the phenomenon of two transactions has already formed a scale, such as: Video game players can buy cheap game products, such gamers are the best way to spend less money to buy good games.　　This leads to the same consequences for the loss of profits of the development company and the sellers and the illegal copying of pirated products. "It's better to buy second-hand game products than to play new games," said Ginger, a 28-Year-old employee who often buys second-hand game products. The price is also cheap, but also can play a lot of good games.　　"This is a naturally evolving trend, and it is a reality that cannot be changed at this time," he said. The reason why gamers like second-hand games is simple. Every game has to play to the final clearance, then there is no value of the game products, so the natural purchase of those relatively inexpensive cheap second-hand game products, while playing to their favorite type of game. There is no need to spend a lot of money to buy it, there is not much burden.　　If you buy it, buy it after the new game product is released. But such consumers have a headache for gaming companies. Game sales are down, and the profits that research and development companies need are being sold to stores or other vendors who sell their products.　　Each game has the largest number of players to buy between 8-9, revenue at the same time reduce the value of the product in the market gradually decline. At present, many stores are also selling second-hand game products, but also the emergence of second-hand trading sites. Such a large second-hand gaming market is a huge expense for companies that want to stop illegal piracy. This effort is no more than trying to control the situation, the actual second-hand game market players have a percentage of how much? Through a variety of analysis results of the actual purchase of second-hand game products are about 70%, the assumption that 10,000 play home 56% of the players to buy illegal pirated products. The problem is not just in Korea. The second-hand game market is very developed in Japan, its market benign recycling also led to the new game product market once faced with the collapse of the situation.　　< Final Fantasy 13>,< Monster Hunter > Game in the second-hand game market product flooding led to the actual sale price of the game reduced by 40%. In the face of this situation, game research and development companies are doing quite a lot of effort. EA and THQ Company in the network game platform to add a serial number, if the player wants to play in the network game need to add a part of the cost, or direct the player to buy a genuine game, but also to download the genuine game of the players to provide more preferential policies. EA and the rest of the gameIn the E3.2010 fair during the current second-hand game market in the existing problems and solutions to give lectures. In addition, many development companies will also join the campaign to stop the piracy game, and these efforts may not necessarily change the existing second-hand market pattern. Legal provisions also play a role here. The current law mentions that the sale and leasing of games are permissible, and that the reproduction of personal use is permitted, and that the vendors in second-hand game stores can also carry out trading activities when they pay taxes. The problems of second-hand games are directly reflected in the players themselves. Korean cultural games every year in the reduction of game product prices increase every year.　　Some players said that the game company to increase the price of products after the loss of sales, in fact, is not the case, the real reason is the illegal reproduction of pirated and second-hand games market images, which is also in the helpless. Players say that video game makers do not do their job in fact excuses. The virtuous circle of the video game market needs the player and the game manufacturer to make the common effort. So to know the game is our own industry, our own cultural products. (Edit Zhang Xing)