Subdivided mobile games mesh thumb nets 3G punch

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A network game company to acquire mobile gaming companies, a number of large and medium-sized SP in the domestic promotion of Japan and South Korea and other countries popular mobile phone games ... All the signs show that the mobile gaming market brings together more and more powerful enterprises. Senior Chinese analysts at IDC also believe that mobile gaming is becoming the new favorite market for potential. According to the survey report of the net, the online mobile gaming market will reach 1.52 billion yuan in 2010 years.

Upstream and downstream together to foster a huge market

Although the mobile gaming market has become the most eye-catching cake in the capital market, its development has not yet reached the expectations of the people. In fact, since the launch of China Mobile's hundred treasure box business, the increase in the number of users has not been as large as the number of SMS users in the geometric level of proliferation. Analysis of the reasons can be found that there are some constraints: first, the limitations of hardware equipment, because the mobile phone games, after all, is not like text messages, it is used by users of the mobile phone is required; second, the network speed and charges, compared to the Internet, GPRS internet cost is too high, And before the arrival of the 3G network transmission speed is always the bottleneck of mobile game promotion; third, the piracy problem, at present, in addition to treasure, users are easy to download through various channels to a variety of games, even including hundred treasure box in the game.

In the face of the huge potential of mobile gaming market, game developers, operators, service providers and mobile phone manufacturers and other sectors of the industry chain participants have begun their own battle preparation, which also prompted these constraints gradually eliminated. As a mobile phone game must have a prerequisite, the popularity of game phones and color mobile phones is to become a mobile phone game market catalyst. Nokia, Sony Ericsson, Motorola and other major mobile phone manufacturers began to improve the performance of mobile phones in the game, but also in the mobile operating system to adopt an open platform to facilitate users enjoy different mobile gaming business. Mobile internet fees and the continued low and 3G application prospects for mobile games gradually pave the way for network transmission.

The most competitive focus on the provision of the game content, in addition to a large number of SP actively independent development and introduction of foreign games, the domestic major game manufacturers have also been among the ranks of mobile game development vendors. 2004, a network game company successfully acquired the domestic mobile device game developers, but also shows that the eyes of the game industry is not only concentrated in the online game market, mobile games this very promising market is affecting more and more game manufacturers eyes. Even some of the domestic game sites have joined the mobile game development of the field, accelerate the pace of access to mobile gaming.

Segment market to accurately locate user groups

Although the market growth is not expected to be fast, but according to some of the domestic mobile games download free mobile phone game download site more than 100,000 per day, the domestic users are interested in mobile games and many, how to attract these users become a large number of content provider research focus. "Mobile game market more mature mobile phone game manufacturers in Korea's marketing experience is worth our learning." "Guangzhou Austrian creators of the relevant person said," Korea's mobile phone game market promotion model is very detailed, such as user needs analysis, user group segmentation, different age levels of different promotional policies, membership system, bonus points, feedback to users, game business package concessions and so many means, and effectively let the mobile gaming market has a big growth. ”

The users of online games are mainly young people, and the users of mobile games are similar. According to the survey data on the Internet, the user age of mobile games is very concentrated, mainly in the 16~28岁. And the mobile game's user group and the network game's user group also has one obvious difference: the mobile game female user's proportion is high, according to the new research report which the big Net released, the female user is more enthusiastic about the handset game than the male user. The 30,000-person mobile phone users were followed up by the net, and the results showed that in the three months from February 2005 to April, women bought 60% of mobile games, compared to 40% for men. The proportion of male and female users in online games is generally 7:3.

After understanding the age composition and gender composition of the user base, further subdivision of the needs of these users is required. "Mobile gaming users this group because of their small age, so easy to accept new things, the pursuit of fashion, personalized publicity." "For such a specific user group, playing mobile games is primarily a feeling of fresh stimulation, so they will follow this guideline in their choice of mobile games," said the head of the network. So the lengthy, cumbersome mobile games are harder to choose from. "And in today's fast-food culture society, can quickly experience the pleasure in a short time, not too heavy sticky mobile phone games are easily favored by users."

There is no doubt about the future of the mobile gaming market, but more and more enterprises are engaged in it, it is not easy for them to stand out or occupy a place. Enterprises need to adhere to provide users with an original, can play mobile phone games, in the user to establish a brand and to enable users to understand the meaning of the game, and further form a game culture. Through this game cultural background to attract a group of fixed segments of the population, thereby ensuring that the company in the mobile gaming market occupies a place. The network is now trying to do so, but finally can occupy a place in the market or even become the leader of the market, which needs to be judged by the user.