Summing up the experiences and lessons of the micro-blogging curse War

Absrtact: Weibo not only allows us to see a lot of ordinary perspective of the world is difficult to see, but also let us see many of the lively scene, such as celebrity, in the micro-blog will always have onlookers. We'll count the new year.

Weibo not only allows us to see a lot of ordinary view of the world scene, but also let us see many lively scenes, such as celebrity, in the micro-blog will always have onlookers.

New Year's news, we also count those who have been scolded on Weibo, scold the joy of "friends"-not to everyone on the new year to open scold, but let us sum up the micro-bo scold war lessons, in the new year to avoid unnecessary scold war, faint set hair micro bo, Happy heart life.

1 Dangdang guoqing (Weibo) VS "Morgan Stanley Girl"--very yellow and violent

2011 First Micro-bo "scold drama" is by Dangdang CEO Guoqing Director and Starring: Dangdang successfully listed at the beginning of the year, guoqing on Weibo said, Dangdang initiative to pay for its operation listed investment bankers to celebrate, "the gas is shaking," and blamed the investment bank bullying, Dangdang valuation was deliberately depressed. Guoqing also "in a big mood" fictional a rock song, mercilessly gave investment bankers a bunch of "country scold."

Guoqing's lyrics immediately sparked the "return" of several female employees at Morgan Stanley, the main underwriter of the IPO, the two sides around the "eat soft rice", "creditors", "IQ level" and other focus of the exchange of fire, burst rough, "country scold" you come to me, can be called micro-Bo history of celebrities in the "Most yellow most violent" model.

The end: Dangdang to the official statement of the way with guoqing personal micro-bo blasting rough, said "guoqing Create rock lyrics, and the company's behavior has nothing to do"; guoqing also micro-bo on the "rough" to admit, and delete the content of a dirty word.

Comments: Dangdang Just a successful listing, the outside eyes immediately by the "very yellow very violent" CEO attracted the past, so that we forget in this sensitive period of attention Dangdang's share price performance, forget to study how Dangdang became the first profit of the company's website. Guoqing this recruit "big move" although sacrificing own personal image, but protect Dangdang's stability.

2 Kai-Fu Lee (Weibo) vs Ark----retreat

One side is "fight against the Fighters" ark, the side is "nice guy" kai-Fu Lee, two people in the micro-BO fight you will support who? This is a problem. Lee's autobiography, "The World is different for you" by the Ark Son to stare at, the latter challenged Lee on Weibo, including that Lee had not worked with Mr. Jobs for a day, and that he was "a student of jobs", and that he had been talking on several occasions about his sleeping with President Barack Obama's immediate professional course. Kai-Fu Lee 26 years old as an associate professor is also no conclusive evidence ... And Kai-Fu Lee on the Micro-blog, including Mellon University President Jaredl.cohon Letters, 1988 issued the "Research computer Scientist" (RCS) certificate, 1990 Assistant professor (AP) Letter of appointment, 1990 issued unpaid certificate and 1991 Carnegie · The university has responded by accepting documents such as resignation letters.

End: Kai-Fu Lee finally on the micro-blog to apologize for not rigorous: "The book described in the ' 26-Year-old associate Professor ' and actually served as an AP when the 28-year-old facts, deeply apologetic, will be revised in the next edition." The English version of the network has been revised. and ark Son also responded, and Tang June (Micro Bo) different, Kai-fu Lee's title problem belongs to the overstating, not fake. Both sides ended in a pleasant ending.

Comments: Pure Academic quarrel and Shrew is obviously different, Ark son questioned, Kai-Fu Lee put evidence to testify, reason, not personal attack. Most people admire is Kai-Fu Lee's last move to "retreat" to apologize for the compromise, although admitted a small mistake, but set another positive image.

3 Zhou (Weibo) vs lei (Weibo)--who's real Joe Powder

When an old "Joe Powder" met a new Jin "Joe Powder", the result is spit flying, not to mention the two sides are also 360 and Jinshan, the boss of the elderly enemy. In the process of promoting the Millet mobile phone, lei everywhere cosplay apple "master" jobs, in many comments on the jobs as his own idol. But he said, "Jobs is the great man of the Times, and his light is all over the stars." But jobs will die one day, so we have a chance to "spark another veteran" Joe Pink Zhou.

Zhou on Weibo lei: "Without the inspiration of jobs creating these products, many people are still groping, so why do you put fruit powder, you feel that both born Joe Hosenglei, all of the resentment of jobs, in fact, the successful businessman you and the idealist Steve Jobs is really not the same kind of person. ”

The end: Lei with a "nonsense" to end the war of abuse, neither to their own rhetoric to argue, did not make a counterattack, the outcome is a bit insipid.

Comments: 360 and Jinshan is a long history of the old Enemy, Zhou and Lei is also a long battle on the battlefield of the old opponents, often keep the opponent's observation, catch the opponent's loopholes, to attack, Zhou in this fight to seize the initiative. As the saying goes chatterbox, lei eat their own seeds of the bitter fruit.

4 Liu (micro-bo) vs Dangdang, Baidu, a Amoy-scold the

Known as Weibo on the most "can spray" CEO is Jingdong Mall CEO Liu: He on Weibo with Dangdang CEO Guoqing selected book price war, for the sale earn not earn money dozen mouth war; not long time again turned with guoqing to ridicule Baidu advertising charges too high, also directly to Ma Yun (micro bo) hair cannon, Blame the first Amoy net to crawl the commodity information and user evaluation ... In the Liu Weibo often can burst a lot of "mouth not to talk" words, Jingdong Mall buy van, such rumors source is Liu Weibo.

Ending: "The pressure of speaking is getting bigger and larger, say recruit 25,000 employee to be put in every guest to pull in", "I decided to close my Weibo!" After dropping this remark on Weibo, all the posts on the Liu Weibo were deleted, and the most "able to spray" CEO scolded it, away from Weibo.

Comment: Almost everyone agrees that executives ' actions on Weibo are careful and careful, like straight straight Liu The power of Twitter--no one can really manage Weibo, just let it go.

Tips

The little war has won six.

Kai-Fu Lee gave a few tips on how to deal with micro-bo "War of Words" six points:

1. Weibo is a good PR and clarification tool that can quickly produce semi-official voices.

2. Try to avoid the war of words, we watch, the last lose.

3. Do not forward feedback negative messages, this is tantamount to help him do free publicity.

4. The malicious Navy pulls black processing.

5. Don't use vulgar language, losing others respect is not worth it.

6. When the employee is out of control, PR is forbidden;

Three tactics of micro-war marketing

Some advertisers have summed up three of the tactics in Weibo's "to scold Marketing":

1. Squid tactics: first discredit opponents. If I can't be stronger than you, cut your battles.

2. Fox tactics: Hujiahuwei, enraged formidable opponents, if the opponent counterattack, then in the middle of their own, the play will be on the field.

3. Paparazzi tactics: will star gossip to the end, the enterprise's marketing into the stars of the gossip.