Suning Adjustment: The establishment of electric business headquarters set up eight business departments

Suning Spring deployment will be held in-house. According to insiders, Suning will focus on the deployment of E-commerce in 2013, the formation of E-commerce operating headquarters, set up eight business departments, the specific adjustment program will be announced on February 21.

This means that suning is easy to buy or no longer as a branch or independent company operations, but with Suning group, the two together, the Su Ning this ship tied to the electric business.

With Suning appliances (002024, shares bar) renamed as "Suningyun Business", Suning to the electrical, online fusion, layout "Wal-Mart + Amazon" O2O's intention is increasingly obvious.

To build a large procurement platform and large commodity management platform

According to Suning insiders, Suning will undertake organizational change, improve the headquarters and regional organizational structure, the construction of large commodity operating platform.

Suning internal mail display, will be oriented to all business units, establish a unified marketing planning, management rules and standards, and further strengthen and improve business planning, policy research, overseas sales promotion, business planning and preparation, customer relationship management and other organizational and business functions of the building; Through the line online integration Planning Department and Mobile Communications Operations Project Department of the Special Promotion Group form, comprehensively promote the whole channel, the whole category of business objectives and development strategy research, formulation and management, to promote the 2013 line, domestic and overseas all-round development.

Internal Mail said, Su Ning will be "mining and sales, dual-line integration" as a guide to the line of electrical appliances, non-electrical products, custom service products, independent products, after-sales service, Business Plaza Investment and operation of business into a unified procurement and operation Services, Further promote the group-oriented large procurement platform and the construction of large commodity management platform.

At the same time, the Division and the division between relatively independent, but also benign competition, more importantly, mutual response, Synergy. The establishment of the Department of large business is to face the future of Internet development and multi-channel opportunities and challenges, more independent, rapid and flexible synergy and innovation to highlight more competitive business groups.

Go to the electrical business betting

Suning Appliance February 19 announced that, based on line online multi-channel integration, the whole category of business, open Platform services business form, Suning intends to change the company name more "Suningyun Group Co., Ltd.". The change of name means that Su ning goes to the electrical process speed up.

Since 2009, Su Ning has put forward "marketing transformation", the whole category management, the whole channel expansion. Since then, Suning Tesco and Tesco to expand the category of non-electrical appliances, extended to department stores, books, mother and child, virtual products, etc. in 2012, Suning launched Expo Super Shop, in the door to remove the "electrical" two words.

Suning Appliance changed its name to Suningyun business, also declared "cloud quotient" mode of the Advent. Su Ning Chairman Jindong recently said in an internal speech, after three years of network business operation, Suning summed up the two point conclusion: first, the main business of electronic commerce should be the shop, and should not be the electricity business, regardless of the store or the electricity business, the essence of retail profit depends on the localization of the operation and services; The development of e-commerce should be led by the retail enterprise, not by the electric business service provider, the electronic commerce is the real economy is not the fictitious economy, the fictitious economy leading real economy will inevitably lead to the bubble economy. Therefore, Suning put forward "cloud quotient" mode, that is, shop + electric Business + retail service provider.

Industry economic Observer Liang that Su ning this structure adjustment, highlights the electricity quotient to occupy the core position, suning quality personnel, the capital, the marketing promotion and so on resources all are tilting to the electric quotient.

Suning Group vigorously promote the line under the integration, dual-line integration, will also help the electric business industry quickly into the retail nature of the competition. "The nature of the electricity merchant is the retail business state." In the process of transformation from electric to retail, Suning, Gome (micro-blog) has a wide range of offline stores, logistics warehousing, after-sales service strength of enterprises, appears more momentum. "Liang said.

Open platform will become the focus of electric business development

Suning easy to buy open platform in July 2012 launched, but there is still no independent team operation, Suning easy to buy daily necessities staff and do open platform investment, this kind of architecture is not conducive to the development of open platform. After the adjustment of the structure, open platform investment will be separated from the mining and sales, set up an open platform system, by a dedicated team responsible.

"The open platform is a profit point. In the future, the mainstream brands and models are still doing their own sales, some of the products and the long tail is not very good operation of the market, will be done by the open platform. Suning insiders said.

An electrical business Observer believes that suning easy to buy open platform and mining sales after separation, will and Jingdong mall model is very similar, the future of Suning easy to buy and Jingdong mall between the competition will be more intense.