Suning Nuggets mother and child O2O market

Abstract: In two years after the acquisition, Suning has reshaped the red Child Strategy, the official force O 2O Nuggets Mother and child market, and announced that the red Children and electrical appliances, 3C to become the three-car self-carriage, the focus of support, which marks the transformation of suning Internet and deepen. But due to suning season

After being acquired two years later, Suning has reshaped the red Child strategy, the official exerting force O 2O Nuggets Mother and child market, and announces the red Child and the electric appliance, the 3C becomes the Su Ning three carriages, the key support, this marks the Suning Internet transformation to deepen. But because Suning quarterly revenue decline, the outside world questioned Suning comprehensive transformation of the Internet, Jindong response to the transformation of the challenge, but saw the light from the curve to the straight, is expected to enter the three-quarter harvest season.

Su Ning plastic three-drive self-carriage

The release of the new strategy of the Su Ninghong children, not only including the mother and child of Su Ning after the infant vertical electricity Shanghong children, but also integrated the original Suning Maternity Cosmetics division. Suningyun Group Vice Chairman Weimin said that the main mother and child and beauty makeup red children will become suning and electrical appliances, 3C one of three big engines.

Su Ninghong Child general manager Pan Min said that the future red children will take full advantage of Suningyun Business group Resources, rapid exerting force of logistics and commodity richness. So far, red children have been established in Beijing, Shanghai, Guangzhou, Nanjing, Chengdu and other 5 major cities to set up a logistics warehouse coverage model, the future relying on the group's logistics and distribution advantages of the overall promotion of red children in the national logistics and distribution speed; the SK U of the Red Child commodity category will expand to 500,000 this year to provide consumers with a more diversified choice

Suning in a large push line under the integration of the O 2O mode, the 2014 Red Child Line store construction is also rapidly advancing. Pan Min revealed that in the last year has opened 2 of red children's stores on the basis of this year, the country will open a new 8 red children entity shop, while in the National Suning Super Store and flagship store launched mother and child zone, to the O 2O model to fully seize the mother and child line offline market.

Pan Min said that the future of suning red children will pay more attention to meet the needs of customer differentiation and improve the precision of member marketing, hold more than 2000 games a year, covering millions of pregnant mothers of the line of the mother's lectures and healthy parent-child activities, using a wide range of channels to build a complete electric business mother and child consumption ecological circle, set up a new brand of red children image.

Jindong says transition faces challenges and zero mentality

With the formal establishment of suning three-horse wagon, the industry said that the pace of the Internet transformation will only go forward will not retreat, the future will become the main battlefield of Suning. But Suning transformation is accompanied by strong labor pains, Suning's latest performance report shows that the company's first quarter to achieve revenue of 22.869 billion yuan, a year-on-year decline of 16%, net profit of negative 434 million yuan.

For "Su Ning at present transition to what stage, next how to go" and so on, Jindong in the 2013 annual shareholder meeting frankly, "2014 is Su Ning's strategic implementation year of transformation, although there are some goodwill doubts and concerns, but the company is very firm, we have seen from the corner to the dawn of the straight."

Jindong at the meeting does not hesitate to face the challenges of Su Ning's transformation, it said that Su Ning's transition strategy is no problem, but in the specific implementation of the operational level did appear a deviation, especially last year, Su Ning entered the accelerated transition period, the company found in the emerging field of traditional experience and practice, But in the management mechanism also retained the chain era of intensive control, standardized replication and Grand mode, and the Internet's iterative innovation, internal competition and small team self-management is not very compatible.

In Jindong's view, suning transformation of internet retailing is China and even the global traditional retail industry in the Internet environment into a new field, there is no mature experience can be referenced and learning, therefore, suning to the mentality of zero, must not have "ostrich mentality." Jindong at the same time to build building for Shilai to show their confidence in the transition, "strategic implementation phase is like high-rise building, the process of interior decoration, although outside see, but once the decoration is good, will bring a pleasing experience."

For the future, Jindong said, after a quarter of adjustment, two quarters of the company has seen the dawn, three quarters will enter the harvest season.