Suningyun for innovative products Enterprises launched "Suning crowdsourcing platform", turned is beautiful?

In order to assemble more commercial resources, Suningyun companies launched "Suning crowdsourcing platform" for innovative products. July 8, Suningyun Vice President Wang said, in advance of the underwriting project on the basis of the platform to gradually promote, 2015 Suning crowdsourcing sales target of 25 billion yuan, 2017 sales will reach 45 billion yuan.

After the establishment of the crowdsourcing, Suningyun and innovative enterprises are not a simple vendor relationship, but based on the relationship between industrial chains. Suning easy to buy is a sales platform, the public package is more inclined to purchase. "Crowdsourcing has increased the channels for everyone to be present, whether they are engaged in designing or creative, and can reduce the cost of the entire industry chain." Weimin said, "Previously procurement is for the contract, now is for the single product." ”

Reporter learned that all the package to Suning O2O Whole channel as the core underwriting carrier, for China's massive creative ideas, innovative design, integration of the requirements of the definition, industrial design, product development, large data/cloud services, content services, financial incubation, such as the whole industry chain crowdsourcing resources. Suning crowdsourcing provides a platform for the creation and sharing of resources from the creative, works, products, commodities, and supplies to the various stages of transformation of the public package services.

Crowdsourcing first Force 3 C, home appliances, Internet intelligent hardware products, the latter one after another to expand the product category to mother and child, department stores daily Necessities, home, cultural and entertainment derivative products.

8th the same day, Suningyun vice President Weimin said that the package is the ultimate goal is to sell, and Apple contract, subcontracting, for example, Apple to Foxconn under the list, Foxconn to take orders to purchase the equipment are tens of billions of dollars, although Apple will pay high processing costs. "This is the past from top to bottom of the model, crowdsourcing is to do from the bottom up, gathered everyone's creativity, design, Suning is to play the power of the channel." ”

For Suning to achieve profitability of the industry doubt, Su Ning said, "the demand is reliable, reduce costs, (suning) investment is the largest procurement costs." "For the risk of cooperation with innovative enterprises, Weimin to the 21st century Economic report that Su Ning will take two major measures to control risk, first of all, the precise definition of demand direction, followed by the reduction of industrial chain costs, in addition, the market price of products will be more pro-people."

Earlier in May 2014, Suningyun Chairman Jindong stressed that Su Ning will "deeply change the supply chain cooperation model, change the past to the negotiation game-oriented model for customer demand-driven commodity cooperation model."