Surround the nerve cat, HTML5 a successful example of mobile gaming

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I black Horse Note: Recently, the most popular micro-letter friends is no longer a variety of chicken soup, but a hang Meng small game "surround the nerve cat." A lot of netizens said, the circle of friends has been the cat brush screen! Surround the nervous cat "is a Nanjing company's game team developed, the development of only one and a half days." Now the spread of the nerve cat has swept through the network. Here I black Horse brings to you the story behind the nerve cat:

"Surround the Nervous Cat" fire. This is a HTML5 game, in the micro-letter has been wildly forwarded, in just two days, that is to get 10 million clicks and 5 million times the number of users. Baidu Index two in the daytime completed 0 to 75804 of the leap, and the food safety crisis in McDonald's on July 21, Baidu Index peak when compared to surround the nerve cat Baidu index less than 20,000.

A design plus a programmer, the development of a total of 1.5 days, this is the total cost of Parina user number game. The game is a Nanjing mud blame company developed, do "surround the nerve cat" is also want to own "online children's community" to gather some users.

"Surround the Nerve cat" uses the HTML5 game Way development, the biggest advantage is "point to play", for the game micro-communication provides a "convenient" premise, rather than in the usual sense of the app, need to go through more steps to download from the App Store. The reason for the low cost of development is precisely because of the use of the HTML5 game engine-developers are only responsible for thinking about creative issues, repetitive machinery of the underlying game programming module is the game engine.

So, as a "surround the nerve cat" game engine, HTML5 game engine Company Egret also catch up with this phenomenon-class neuro-cat craze, the Web site browsing volume over 10 times times.

For Egret founder and CEO Chen Shuyi, "surround the Nerve cat" game Web page of the bottom line "Egret framwork" means that he in a short period of time, two mobile phones-a iphone5s, a Samsung Galaxy, no electricity- His phone has been blown up, embedded advertising invitations, interview invitations, investment intentions. In the interview, Chen Shu-yi's mobile phone has been charging state. Ma Yi is the co-founder of Egret, responsible for managing engine products and technical teams. He frequently encounters QQ Group "open small Window", in which even has the company PR, hoped that the horse can help to make the HTML5 game, embeds some soft promotion of the company. "Financial World" Weekly interview has been interrupted two times, one is an investor's visit, and another is Chen book art briefly left, his mobile phone Ma Yi behind the noise.

Egret is a HTML5 game engine company, this definition may be somewhat vague to the general reader, by definition, HTML5 is a series of technology to make the web interactive effect of the collection, and in short, its advantage is to be able to move the end of Flash can not be the animation effect. The game engine can be explained by the past experience of Chen's art: he joined the discuz! company in 2005, a year after returning from England. People who have been in the Forum will see at the bottom of the page: Powered by discuz!, the most popular web forum framework in 10 years. discuz! users can build forum services on the Internet without any programming, through simple setup and installation. Until today, there are many forums that use this framework. And Egret want to do is HTML5 game discuz!.

The game engine industry also has the international brand, the Cocos 2D engine, the unity 3D engine already is the fame outside. Egret's marketing strategy differs from them in that the first two missions are to make game developers more convenient in developing app games, while Egret focuses on developing HTML5 games. This strategy is very Chinese, after all, the current micro-credit and micro-bo virus spread into a mainstream, game developers may be more willing to first through the easy to spread mobile Web pages, "point to use" way to promote their own games, expect users to rely on the application store to download. Moreover, the game engine industry is not like the fashion industry, the investment community, the media industry has "foreign monk halo effect", after all, not every programmer is a returnee, and Egret provides Chinese documents to make the game development threshold lower.

Egret's product was chosen by a "surround-cat" developer for its own game engine for another reason, Egret co-founder Ma Yi has been responsible for Flash product development in Adobe for 10 years, even downloading the program suffix from the Egret website. Air to Adobe This suffix is only provided by air developed by the program. The cat's developers have previously developed flash games. When developers see Egret interface, it is shocking, because the code logic and flash development indistinguishable, just a little bit of code to replace some of the instructions, you can get started.

The people who call Chen Shuyi want to "surround the nerve cat" to embed the advertisement. Phenomenon-grade products can make quick money, but the manufacturers of the phenomenon-class products, their business model is not very clear. In Chen Shuyi's view, this is not the urgent need to solve the problem, he told the "Financial world" weekly reporter said, "Our company was established only half a year, at present, is the hope that products can be done." ”

In the whole game engine industry has three kinds of profit model, the simplest is to sell software, such as unity of the 3D engine, agent price of about 12,000 yuan, which is basically not feasible in China. Then is to provide game developers with cloud services and other value-added services, to COCOONJS as the representative. The last is to use the game engine to do a game collection platform, similar to the first web-side 4399 small game collection platform, game engine Company as a result of traffic tasks, Turbulenz game engine released a ga.me website. For each business model Chen book art are noncommittal.

He may not have figured out the final profit direction of HTML5 game engine, but he feels that this year is the most suitable opportunity for him to do HTML5 search engine, "This project has made me particularly excited", according to him, he has given up a nearly IPO of the start-up company-the moment of interaction. "I'm not trying to make much money, I really want to do something ..." He did not have the nerve to "make a big thing" said the export, silently turned back to the need to take photos of the magazine and moved the coffee table.

Simply speaking, to do HTML5 game engine, Chen Book art is to "occupy the Mountain", the first thing to do. At this point in time, he and Ma Yi found that the time to do HTML5 game engine is maturing. The first is the rise of mobile social networks, the need for the game "point to use" exists. The second is that HTML5 standards are becoming more stable, and Google's Chrome, Microsoft's IE, and Apple's safari are increasingly willing to support standardized standardization. The evolution of mobile hardware has been able to meet the need to run the game, in 2010, many smartphones did not configure canvas hardware acceleration, which makes some game developers "powerless", and now even the red meter note has been equipped with 8 nuclear processors.

Chen Book art always refers to a specific year, 2010 years. The year was a HTML5 milestone, Jobs told an Apple employee at an internal convention at California State Cupertino headquarters, "No one wants to use Flash, and the world has begun to enter the HTML5 era." "HTML5 into the center of sight of people, and then HTML5 after the killing-the collapse of a company called Moblyng, which offers HTML5 solutions. "In fact this is the company's own business," Chen Shuyi said, and then he glanced at the former employee of Adobe, who was seen by jobs as HTML5 's hand.

Mud Blame company is undoubtedly the Internet's lucky, but in addition to HTML5, its own some details of the transformation has more or less become its hot factor. "Surround the Nervous cat" is not the first game of the mud monster, after the Chinese and American developers have developed a similar game-lattice point around a constantly moving cat, even if the win. and the Japanese comics "All Cat" and the Cat game, plus the names of the winners of different levels "beat the psychiatric patients in psychiatric institutions 99%, get the title psychiatric Dean", "beat the mental hospital 100% of the mentally ill, get the title:" Daytime sleep Meow "caters to the internet subculture of the base psychology, Coupled with the micro-letter sharing to make the human "comparison of the Heart", making "surround the cat" than other "cat game" is more likely to gain human attention, of course, the most important or good luck.

This article is from "financial world weekly" contribution