Taiwan game industry ads 106 million games in the first half of the top orange

Digging the net July 28 according to Taiwan media reports, Nielsen Company released 27th, the first half of Taiwan's advertising volume survey showed that the first half of Taiwan's five major media advertising volume is only 18.34 billion NT dollars, down 15.7% from the same period last year. And in all industries, the game industry growth fastest, year-on-year growth of nearly twice times, up to 510 million NT dollars.　　The first half of the game Orange Digital technology advertising volume amounted to NT $109 million. Nelson pointed out that, benefiting from the housing economy, the first half of the computer Information category advertising cost of NT $1.34 billion, up to 31.4%, became the third largest advertising industry.　　Among them, the game Software/network game ads for the largest, an increase of 330 million NT dollars, up to 510 million NT dollars. In the top 20 advertisers, the first half of the game Orange Digital technology advertising volume amounted to NT $109 million, ranked 17th. The same period last year, the amount of NT $22 million, the growth rate reached 381.2%. (Digging the Bay Net Peng exhibition)