Taking stock of those counter effects ads

Spam, referred to in English as Spam, refers to the widespread use of electronic technology to disseminate worthless and undeniable information, of course, now especially in the spam ads.

Advertising should not be an annoying noun, if your ads annoying users, it can only prove that your ads are problematic and can not be attributed to users do not like ads. Advertising is meant to make products or services to those who need to know, this is a two-way demand is also a two-way choice, in fact, the vast majority of information services on the Internet can be summed up as this definition.

However, now the Internet is still full of so many annoying advertising behavior, this article to count those in the eyes of users to play the opposite effect of advertising:

Plug-in bundle

Typical Products: Baidu toolbar

One day, I installed a small game, and then ... My IE browser will not be able to display the Web page.

In that "shareware" prevalence of the era, each installed a software will be attached to a few plug-ins, no toolbar sharing software go out and feel embarrassed to greet people. The common features of various network companies are mostly the same, and repeated installation has no advantage over the user.

Today, a variety of non-IE core browsers have gradually occupied the mainstream, browser plug-ins have been completely non-existent necessary circumstances, there are still some of the shareware to the user's browser in the installation process to add something.

How to improve: If as a means of subsistence, software developers must bind something, then at least binding some useful software such as anti-virus software, compression software will be better than binding browser plug-ins, of course, the most important thing is to give users the right to choose not to install.

Mass Mailing

Spam is the oldest of the internet since the birth of a way of advertising, have to admit that before the birth of the search engine, mass mail also has its positive role.

But that doesn't mean everyone will catch a cold in this way. Shoddy content, repeatedly sent, and the user is not related to products, will make mass mail into "spam"

There are still a lot of active subscribers to the mailing lists that are more rigorous and content-rich for the mailing list management.

Improved way: Product promoter should give up from the spam advertisers that purchase a large number of e-mail addresses or mass services, instead, with their own products or web sites to foster the initiative to subscribe users. Using valuable content as a means to attract users to continue to subscribe to the content, rather than using character, high frequency with the user to do a hammer promotion. Most important-Provides a unsubscribe button.

Edge Ads

Typical channel: A typical product for everyone: Page Tour

Open a Web page, the horn suddenly sounded the low quality of the breath, the screen pops up a simple dress of CG woman, the key parts with rude fluctuation effect up and down, inviting you to play a very stimulating game.

If the above ads appear in the Grass X, Love x,xin6 users will endure, but appear in such as the people's television site so that a little can not calm.

There used to be such an internet despise chain:

Watching the contempt of the British drama, watching the American drama of contempt watching Japanese dramas, watching the contempt of Japanese dramas watching Hong Kong and Taiwan drama, watching the contempt of Hong Kong and Taiwan drama to see domestic dramas.

As a popular favorite of the popular British and American play download station, his users should be standing in the top of the chain of contempt, but often by the kind of rural non-mainstream advertising force like in the next Love action film.

Improved way: Advertisers should be careful to put the site, the site should be the owner of the selection of appropriate advertising.

Zombie Powder

Typical products: micro-blogging of start-ups and official microblogging of traditional companies

The picture is a lunatic to say nothing of the example, a self-proclaimed for the new media to observe the micro-letter account should be reduced to what extent it is necessary to accumulate a group of people can not understand Hanyu Pinyin.

Zombie Powder is a new type of Spam that has sprung up with the development of the media and the media, and the strangest thing about this is that they create "fans" rather than forcing users to focus on them. This has no effect on the subjective, can only be used to decorate large forwarding volume and cause users to boredom. But can the amount of forwarding in disguise drive a real person to forward? Obviously not.

Improved way: The most important thing is to do the content, on the basis of high-quality content, if you must spend money to buy influence, then try to push on the micro-Bo platform to choose some suitable for their products marketing large to promote.

Mass IMessage

Typical Products: Taxi application

Mass iMessage is WTF Spam star product "Mass SMS" in the new version of the internet era. There is no such thing as mass iMessage so that the noble Apple users so distressed, the overwhelming of psoriasis ads and Apple products consistent temperament is so incompatible.

In particular, the previous period of taxi application promotion, almost let the Apple users angry to the extreme, and even some users have launched a micro-blog on the application of a taxi boycott. This has undoubtedly contributed to the negative effects of transmission.

specifically to the taxi application, this is not a worthless advertisement. But the problem is that every 1000 iMessage may have only a few users interested in taxi applications.

Improved way: The principle of mass iMessage is basically the same as mass mailing, still stay on the basis of the mail address traversal. If you do, you might want to filter your email address. In the current situation of precision marketing, it is not a costly thing to get an accurate address pack for the target user group. Besides, it is also important to note that the same content should never be sent to the same person twice. If you intend to send different content for a long time, you also need to provide users with a way to unsubscribe.

Messenger Information

Typical products: Go abroad to do the card, on behalf of invoices, beauty chat, smuggling cars

The Messenger service is a system-level short message service that is placed within the operating system from Windows XP, and it was originally defined to allow users on the LAN to be able to transmit SMS messages only over IP without installing any software.

However, the authority mechanism of this service is close to 0, and the credit scope is not limited to the LAN of the same network segment. In other words, a WINODWS computer that opens the Messenger service can always receive Messenger messages from around the world as long as the other person can enter your IP address.

At one time, many people were harassed by such a dialog box above, as a system-level service Messenger function is so domineering that many ordinary users can hardly find the way to close it, only to endure silently.

Improved method: The Messenger information is included in this article because it is a sign-it SPAM so pure that it cannot be improved, so it is so decisive that it has no suspense. At the beginning of Windows XP SP2, Microsoft set the Messenger service to shutdown by default, and the Messenger ad became extinct.

Every advertiser should warn himself: Don't push the user too far.

Every product developers have to reflect: is not their own products and invoice is a level?

Every user should believe: Spam, must Die

Summary: How to advertise gracefully

In synthesizing the above cases, we can draw the following conclusions:

Do not force anything: even if you believe that the user you are sending needs your service, you cannot shove it to him.

Don't try to mislead anything: because the consumer IQ is not as low as you think, but you can blur, just as Apple claims its product is the fastest without talking about hardware parameters.

Use Big Data mining to do precision marketing: As the CCTV 3 15 "free advertising" propaganda, now big data marketing has been able to achieve accurate positioning of the crowd. Since you can get the user's e-mail address, then do a screening and then send ads (or let advertisers filter for you), this is not a violation of user privacy, it is the user's responsibility.

As far as possible to narrow the scope of advertising: wide net of the era has passed, 1000 show 10 times conversion and 20 show 10 times the difference is that the former brought 10 conversions at the same time to 990 people brought the brand negative evaluation.

The content of the advertisement determines the effect of advertising: sophisticated advertising is not only more appealing to those who need it, it can even reduce the degree of disgust that the target user receives after the ad. Cheap advertising in the promotion of the same time also for their own enemies.

Perhaps the Product developers Association says they have no money and no energy to produce a range of sophisticated ads. But in fact, a lot of good advertising is not necessarily really costly, such as the Sensational in Japan, "if this advertisement can make sales growth is too strange" the wonderful advertisement, is a cheap and good effect of the example.

Therefore, it is important for developers to treat their own ads like product development, because no matter how good your products are, the first time users are exposed to ads rather than products.

If you're really a poor entrepreneur, of course there's a choice: focus on our Tech2ipo's Seed company campaign, a column dedicated to small start-up projects.

Above, just call an elegant advertisement.

This part of the picture from the Internet