Talk to Mr. Lee: stay away from Twitter

Social networking site Twitter has confirmed the submission of S-1 documents to the Securities and Exchange Commission (SEC), which means Twitter is on the way to the IPO, which will be one of the most anticipated IPOs of the social networking giant since Facebook's listing, This is an important moment for Twitter. Twitter valuations are expected to reach $15 billion trillion to $20 billion trillion, not only giving Twitter investors substantial returns, but also likely to reignite investor enthusiasm for consumer apps and internet companies, Airbnb the rental community, Cloud storage services Dropbox and taxi applications Uber these popular companies ' listing schedules collectively regain the attention of the capital markets. In this sensitive period, Tencent Technology organized a special event, inviting "jobs" to play the role of Kutcher Beecher and Innovation Factory chairman Kai-Fu Lee told the story with Twitter and Weibo. Speaking of Kutcher, the tech industry may be unfamiliar, but people familiar with Kutcher know that he is a typical example of an American Hollywood star investing in emerging companies, and has invested in a series of internet companies, including the path, Airbnb, Flipboard, Fab, Foursquare and Summly. Kai-Fu Lee Many industry people say very understand, is the network large, Tencent Weibo has 25 million listeners, the domestic hot Internet events have a significant impact. Kai-Fu Lee also often through Twitter to publish foreign language reports. Kutcher and Lee said early Twitter was "cool". However, Kutcher is now dissatisfied with Twitter's current status as an early user and beneficiary of Twitter, as the Twitter market is expected to be strong and the industry is bullish. Kutcher said Twitter had radically changed its life, but the platform was full of noise as large companies moved in. Kutcher also criticized Twitter forwarding, which severely undermined Twitter, and brought a lot of "noise" to the system, leaving something truly valuable to be buried. In the comments, Kutcher is showing disappointment with the Twitter platform. Twitter's first million-fan audience, Kutcher's shift, is noteworthy as the first batch of Twitter winners. Has struggled with CNN to become the first fan of 1 million people as a New American star, Kutcher has a keen eye on social media and is adept at using emerging platforms to boost his popularity and promote his brand and investment company. 2009, Kutcher and CNN to see who fans take the lead to break tens, eventually Kutcher in 4 days to beat CNN, as the first Twitter platform fans 1 million celebrities. Remembering this experience, Kutcher in with LeeThe exchange revealed that the initial contact with Twitter is very like Twitter, feel that Twitter users on the product feedback timely, like a huge focus of the team can be used for their own, but also from these feedback to learn a lot of knowledge, this is actually the media of civilians. "We no longer need media giants to tell us about narrow or biased news and information, and depending on the type of media, we can create our own news and have our own prejudices." I think it's really wonderful. "Recognizing the power of Twitter's fan economy, Kutcher wisely targeted and declared war on CNN, one of the world's largest news organizations, and began to compete with the entire news network, who first reached 1 million fans. "CNN had more than 800,000 fans, I was only more than 500,000, and I was more than 300,000 behind in the beginning, but I knew how to run the platform that made my fans grow faster than they did," he said. When CNN aired the news about Twitter, I did the same thing online. Kutcher recalls that his strategy was ultimately successful. Kutcher, who is the first fan of more than millions of Twitter users, is the key reason to challenge the entire network by one person and gain the favor of outsiders, which makes itself more than the television media that has been trusted by the public. Another reason for Kutcher's explanation is that Kutcher is intimately connected to the Twitter chairman, Dorsey (Jack Dorsey). Celebrity celebrities make Kutcher and Twitter a winning win. In March 2011, Kutcher also worked with Twitter's third-party client developer UberMedia to launch its own dedicated Twitter client a.plus. This is similar to the size of the domestic network, social media let the large men and the fame. such as through Sina, Tencent Weibo, Kai-Fu Lee has a huge social influence, through hot events to maintain their own heat at the same time, through the innovation Workshop under the promotion of investment products to become invisible. Internet boss Lei (Weibo), Zhou (Weibo) is mainly through micro-blog to promote its products, save large advertising fees. Now fade Twitter to personal social networking but, compared with CNN's "Battle", Kutcher is now troubled and frustrated by Twitter. Kutcher to Lee Kai-fu, the social network is easy to disrupt life, which makes their use of Twitter less, because found themselves are always busy, not busy capturing a moment, is to share a moment, simply did not live in this moment. While maintaining the Twitter account on its own, Kutcher has significantly reduced the frequency of using Twitter, replacing it with a personal social network. Rather than follow the bandwagon, Kutcher says, it's better to accept and synthesize these fragments of information until you can form a true view or understanding and eventually integrate into a larger idea. "People don't need to knowWhere I am and how I am, now there is enough multimedia to capture, steal, sell these only for their own profit. So I don't need to broadcast every moment of my time, when I feel something important, I will post a message. "Perhaps for this reason, Kutcher has invested in private or real neighborhood social networks such as path, Nextdoor, couple." Kutcher also uses couple as a product for use between himself and his friends. "Whenever I receive information on couple, I must look at it immediately." I know it must be good news, I'm not afraid to read it. When you hear a lot of ' noise ' on another platform, you look at it and you feel ' ah, this is important '. "In fact, outside of Twitter, Kutcher is highly concerned about the technology industry," he said. Kutcher, Tencent Technology, said the first wave of calculation is entirely a response calculation, any time to search or ask questions in advance to give answers. In the last 3, 4 years, real-time computing, real-time interaction began to pop, this is micro-bo, micro-letter and other platforms. Kutcher that next-generation technology extension will be the concept of active computing can be enhanced, with dual input and and before the static input, tell the user today's weather, schedule, traffic status, the computer can be forward-looking to make some suggestions, if the technology can be accurate enough, will be very investment prospects. Despite the entertainment industry, when meeting with the industry, Kutcher first look at each other's mobile phone main screen, especially in front of the app, and will use these as an investment reference, also go to download. As a Twitter "tuba", Kutcher a number of fierce attacks on Twitter, during the visit, but also to Lee Kai-fu to ask how to maintain the Twitter account. Kai-Fu Lee also shares his experience, saying that he spends 2 hours a day in social media, digesting what's going on outside, finding fun, releasing ideas and forwarding domestic anecdotes. Of the microblog, 70% is social responsibility, 30% is entertainment and learning, besides, there should be friends. Over the past 4 years, 60 of the top 100 of friends ' lists have come from social networks. Kai-Fu Lee also revealed that he used to get up 5 o'clock every day to quickly see what happened the night before, while arranging this day to push the microblog. Kai-Fu Lee even criticized Kutcher "cold" Twitter, in the loss of "battle" CNN's gains. Even if Lee is now exposed to cancer, he still insists on using Weibo every day and reviews hot spots. However, similar to Kutcher's use of Twitter, domestic celebrities are also dropping enthusiasm for Weibo. The buzz was not transmitted to China at a time when Twitter's IPO was a hot issue in foreign social media. In addition to being relieved to treat the lymphatic cancer of Lee Kai-fu, the domestic scientific and technological big guy did not heed the Twitter listing. Twitter continues to be challenged mobile apps rise Twitter founded so farFor seven years, it has raised a total of $1.16 billion trillion in venture capital, and currently has a population of more than 200 million active monthly subscribers. emarketer, a market research firm, predicts that 2014 Twitter advertising revenue will be close to $1 billion trillion. Twitter is also having a good time: the Internet industry's IPO climate has improved significantly. A few months after Facebook's IPO, most people thought the Twitter listing would also sink as Facebook's share price fell. But in recent months, Facebook's shares have hit record highs as mobile revenues have improved dramatically. In fact, Mark Zuckerberg, Facebook's chief executive, said in a recent interview that Twitter should not be fearful of IPOs. Twitter has also been preparing for the IPO deal and has so far acquired a number of companies and made major decisions to boost its revenues. "Twitter can now go public," says Bill Tai, the first Twitter investor. "Twitter is not only popular, Twitter Chinese apprentice, Sina Weibo is also favored, investment bank Pacific Crest recently pointed out that Alibaba may be strategic considerations to increase Sina Weibo shares, to stimulate Sina stock rally. However, Sina Micro-Bo Zheng encounter a huge challenge, with the rise of micro-letter and related policy impact, micro-blog on the value of the content has been decreasing, which led to the decline of Sina Weibo activity. Also, as a service, Twitter faces weakness, as Kutcher users are moving away, and doubts remain about how far Twitter can go in the future. Recent foreign sources point out that Twitter is actually lower than expected. Twitter added less than 4.5 million active subscribers a month in 2013, the people said. If this growth continues, the number of active users will only reach 260 million by the end of the year. This also means that the active user base has grown by only 30%, rather than the previously expected 100%. There are also Twitter employees who reflect that many users simply use Twitter for a taste of their own, and then stop paying attention. Perhaps Twitter, with its own set of guidelines and visions, keeps trying to tell the new entry-level user what "forwarding" is and how it differs from "edit forwarding." This may make it more like a niche social services product than Facebook. The biggest challenge for Twitter is the rise of new applications, with foreign media pointedly pointing out that services such as Instagram and instant messaging services have surfaced, Snapchat as a key tool for keeping in touch with friends and talking about major events, such as Instagram recently claimed Its monthly subscriber count of 150 million people is a serious challenge to Twitter's current status.