Talking about the current situation of electric business managers

In the near period, with the circle of friends often chat about the electric business manager of the topic, feeling that the current electric business manager market is a bit of a muddle, may and the electricity market overall market environment is related to, no doubt, the electric business environment is very "hot", the market supply and demand of the imbalance between Because it will make high-end electric business people feel fascinated. As for the current status of the electric business managers, and share my thoughts with you, I hope to be able to help the electrical business practitioners.

Emphasis on brand VS emphasis on advertising

Advertising is the wind, public relations is the Sun-Aesop's fable, The Wind and the Sun have quarreled over who is stronger. Seeing a traveler on the road, they decided to solve the problem by letting the traveler take off his overcoat. The wind came first, but the more violently the wind blew, the traveler wrapped his overcoat tighter. Then the sun began to glow. Soon the traveler felt the heat of the sun and took off his overcoat. The Sun won. This story tells us that advertising can not forcibly invade the hearts of consumers, only public relations (brand) to be accepted by consumers.

At present, many electric business managers pay more attention to advertising than to pay attention to the brand, resulting in many projects are early thunder, late rain, see the sun after the day after, the advertisement burned, the money burned, the project died. In the new era, the electric business managers should pay more attention to the construction of the brand of the electric Business Project, make the brand with public relations, advertising can only maintain the brand.

Building teams VS. Building groups

Electrical business in China is also a new product, contact and interviewed more than n people. If you want me to use some words to describe the general mentality of the electric business practitioners: impetuous, ego, puny, solo fight may be the most representative. At present, many electric business managers can not understand the difference between team and group in essence, mistakenly think that working together is a team. The essence of the electric business is more important to the team than the traditional business: technology research and development, product supply chain, marketing, logistics, customer service, integrated operation, interlocking, indispensable, any one link to grasp the bad, it is possible to reverse the failure of the conductive Business Project. A good team is the decisive factor of the success of the Electric Business Project, which actually puts forward a very high requirement for the Power Manager team building ability. The team needs all members of the team to have a common goal, to trust each other, to share the cooperation and to take responsibility; The group is only working together, maybe everyone has the goal and the small Abacus, the trust degree, the openness degree is limited. Some people may say, you say these views, I have heard, very simple? But you ask yourself from the heart, do you really value and focus on your team? Do you know their daily joys and sorrows? Do your team members come across work or life events and are willing to share them with you? If you don't want to, Then please pay attention to the team building again.

Strategy First VS method first

At present, many of the electric business managers from the promotion to the role of power managers, the traditional business and management awareness of the cultivation of obvious deficiencies, many electric dealers only pay attention to methods but little attention to strategy. Do not know the method of these methods, practitioners who know, but the strategy is not the same, the strategy and methods are fundamentally different, the strategy more attention to planning and thinking ability, methods more focus on implementation capacity. In a sense, the electricity market should be a look at the future of the market, today's bedding is to better harvest tomorrow, today's burning money is to better make money tomorrow. The electric business market different operation stage strategy also not dissimilar, should know the strategy is the key, the method is only implements the strategy the paving stone.

Focus on Process VS results

At present, due to the lack of systematic management thinking practice, it is an interesting phenomenon that the electric trader sets up its prestige, the team only pays attention to the result, does not pay attention to the process, and the interior is very discordant. What I want to tell you is that as a power manager, the result is your boss's request, and you have to focus on the process and the details. Electric business market is a special market, market and operation there are many uncertain factors, more in place to focus on the project progress, and give the team members the necessary resources and guidance, attention to the process, timely find problems and solve quickly, to help members grow up is the current electric business manager one of the necessary work.

Focus on communication VS. Emphasizing self

Communication as a basic cultivation of electric power managers is very important, the goal of development needs communication, performance evaluation needs communication, team conflict needs communication, work report needs communication. Excellent electrical business managers generally pay attention to communication, pay attention to listen to a variety of opinions, can change the position of thinking, good listening, not stingy encouragement. Ordinary electric business managers tend to overemphasize self-centered, their own experience as the basis for decision-making, lack of emotional care and the shape of their own influence, criticism than encouragement, although the surface is very authoritative, but actually not popular; I always think that there is no good and bad people in the workplace, from the human nature of people want to succeed, all want to be respected and equal treatment, hope that team members to become good or bad people, in a sense, is determined by the electric business managers.

Change starts today

General Electric business managers are good at learning, and good electrical business managers are good at learning and can put into action. When you see this article, perhaps you are not the electric business manager, perhaps you are the electric business manager, or you think you are already a very good electric business managers, these views on you have no value, then it is not related to ask you to pass. If you think one of these may be a little bit of a touch or inspiration to you, then hopefully you and I will change and act immediately, from excellence to excellence, sometimes in a single read!