Talking about the design of checkout process from reducing the abandonment of shopping cart

Customers enter the http://www.aliyun.com/zixun/aggregation/7750.html "> E-commerce Shopping site, select a number of favorite items to join the shopping cart, the" push "cart into the checkout process,
Complete the checkout process and pay the order.

There is a professional term called shopping cart abandoned, English name: Shopping cart abandonment.

corresponding to the conversion rate of the shopping cart, English is called Shopping cartconversion Rate,
That is, the percentage of the customer who "pushes" the cart into the checkout for each of the 100 people who eventually orders.
E-commerce system Designers are more concerned about how to reduce the shopping cart abandonment (increase shopping cart conversion rate), this article will be from the optimization
Checkout process design and implementation aspects to explore the reduction of shopping cart abandonment.

1. Safety

I am afraid that no one is willing to shop in a site they do not trust, an E-commerce site must be from marketing propaganda, site technology, interface design and so on everywhere
To show the customer its safety--shopping here without worrying about your credit card, bank information and personal information leaking.
Therefore, the use of HTTPS technology in the checkout process is necessary, and need to add some security icons, information, etc. to enhance the user's security impression.

2, shorten the checkout process steps

How many steps are there to count the checkout of our ecommerce site? You must first sign in (do not support anonymous shopping), shipping address, invoice address, mode of transport, packing method,
Payment methods, gift giving and other unique steps, etc., Stop, really a lot. Are these all necessary? Maybe some steps are necessary, but not all,
We may wish to consider the customer in filling in this information when the feeling-god, how to buy things online so troublesome, it became a check account!
Good design is targeted design, for the first checkout customers, you can slightly let it fill more information, after all, he/she in this site what information has not yet,
At least we should be able to deliver the goods to his home. But for the old customers, it is necessary to do optimization, for the system has saved some information, do not need to re-enter the customer,
Go directly to the final step, the customer needs to change when you can click "edit" some kind of information to need to return to this step.

3, provide the checkout process indication chart

This is a must, the appropriate pattern plus text description is a good choice, pay attention to the current step highlighted to remind the customer now to there.
Here are some excellent checkout process diagram design, you can refer to:

4, do not let the extra information interfere with customer checkout

Some e-commerce sites want to make advertising promotions everywhere, even if the checkout process page will not let go, their idea is, whenever you want to
Customers try to buy more things, even a bottle of xylitol.
In fact, online shopping and real supermarket shopping is still different, we can not see the supermarket checkout counter put a large number of small commodities that online shopping can also
So designed.
Online shopping into the checkout process, customers will be very attentive, afraid to fill out the wrong transport address, the wrong credit card number, etc., for the designer, the most important work
is to make the customer convenient and happy to complete the checkout information selection and fill out, as soon as possible to complete the next order, the other things waiting for him to finish after the orders.
2ecommerce.cn
5, to provide anonymous shopping

Some customers are very concerned about their privacy, or just a single shopping, do not want to leave information on the site, if the site must be registered customers can
Shopping, which tends to keep these customers out of the door, even if customers are required to sign up for customer service and tracking considerations, you can actually adopt a more user-friendly design,
If the customer in the final step of the checkout process, let the customer choose whether to use the checkout information to register the optional box, if the customer chose, let the customer confirm the information can be,
Technology such as Ajax can make this step very intimate and friendly.

6, the whole process of checkout to provide shopping cart merchandise information and cost statistics.

Because in the checkout process, some choices will lead to cost changes, such as the choice of different modes of transport, packaging and so on, so
Let the customer at any time to see commodity information and cost statistics is very necessary, spend how much money, spend there must be in the heart.

7. Provide more payment method

Each customer available payment method is limited, such as the author just opened ICBC, ABC's online Banking, Alipay, PayPal, I believe that some
Customers are able to pay less than I do, if the site only offers a limited number of payment methods, if it happens to not be within the customer's available payment methods,
It is likely that customers will eventually give up buying.

Transferred from 2ecommerce.cn
If interested in this article, please subscribe to trade-Sumin e-Commerce Blog