Talking about the Mail

I believe we all know that this is a good way to attract customers, and it is basically a promotional tool for every store. Here we discuss, do we have the product set up on the mail can be it? The package is a feature, when the mail is all over the time, your mail is still special?

"In fact, the mail for customers, there are mainly two points of psychological comfort:"

First, the postage itself is the cost of the purchase of their own goods, the payment of postage will only increase their own shopping expenses, and will not have any impact on the quality of the goods themselves, so if you can not pay, will be spared a small amount of costs

Second, if the seller to mail, courier fees need to bear the seller, relative to reduce the seller's profits, their own products to improve the cost performance, such as the customer bought a 100 yuan of goods, sellers mail, need to pay the Express company 10 Yuan courier fees, so that customers buy goods is actually 100-10 = 90 Yuan, It feels like 90 dollars to buy a product of 100 yuan

In fact, businessmen know that wool out of sheep, but this is the consumer mentality.

Here's a discussion of the four types of packages we use, which one are you suited to use?

A regular version of the package

This kind of mail is the most popular method of wrapping as long as customers buy goods, you can enjoy the policy of the package, in general, this kind of mail will use four to a high performance of these private courier (Jiangsu and Zhejiang Point Sellers also like the use of discounted EMS), this method needs to pay attention to choose the quality of courier companies, if only to cheap, Due to the timeliness of express delivery and delivery range is insufficient, resulting in too much of the difference in the evaluation and scoring lower, it is not worth the

Two full amount of parcel post/enough mail

This kind of mail is the customer buys the commodity to reach the specified quantity or the stipulated amount, can enjoy the package of mail, such as full free shipping, two free shipping, and so on, the principle of sending similar with the full, with the store's internal sales, can achieve good results, suggested that has been operating a certain basis of the shop to achieve the best effect of the full amount of money to send, Full of a few send, the shopkeeper had better study the customer unit price range, the limit of the standard of the package is not more than 150% of the customer unit price. For example, 70% of the customer unit price in 70 yuan, that the standard package of mail is preferably in 88 98, and the shop should have a corresponding 18 yuan above 28 yuan products with it.

If you are full of mail, you must find out which item is most likely to be the customer's main purchase of goods, I have a home to do a friend, shop mainly engaged in a number of wood table, the cabinet price is high (basic is more than 200 yuan) and heavier weight, send a cabinet may be about 30 yuan of freight, However, customers receive a maximum of 10 yuan, more customers will be extremely unwilling, in my proposal to use full three packages of mail means, the practice is as follows

More than 10 kinds of household goods, such as pendants, exquisite ashtray, wooden chopsticks set and so on, the purchase price in 5-10 yuan interval, 5 yuan cost of the product price of 12 yuan, 10 yuan product price of 20 yuan, so that customers have only two choice, or pay 10 yuan freight, or spend a minimum of 24 yuan to buy two products, Such a single commodity margin increased by 14-10 = 4 Yuan, courier costs unchanged, he sent such a full three-face freight goods 20, 4*20*30=2400 yuan, each month to increase the gross margin of 2400 yuan, small pieces increased sales, will also form some retail orders, the overall sales and gross profit of the shop has been promoted

Three Shun Fung Edition package mail

This is a heavyweight way of wrapping, why? Because Shun Fung expensive, with the city start price 14 yuan field start price 20 Yuan, already is the transparent price! But Shun Fung Fast, shun Fung service is good, but also recognized the advantages, you think, which shop to play Baoshongfeng, the whole audience Baoshongfeng, such words you will have what feeling?

1, I will soon receive the goods I purchased,

2, this business is very powerful. And Baoshongfeng can avoid most of the express reasons caused by the differential rating and low score. But one of the ills of this law is that it costs too much, so in the use of the time must study their own customer unit price, gross profit margin, recommended in the shop to promote the early use of popular goods, in order to reach the goal of rising sales, my own operation of the shop in the beginning to promote popular goods, the use of, popular commodity price 158 yuan, Gross profit margin 40%, excluding promotional costs, Shun Fung costs, the early 200 pieces of each loss of 5 yuan, 200 after the change to 10 per day after the purchase of hair Shun Fung, 500 after the cancellation of Baoshongfeng to ordinary express mail, because the use of Shun Fung Shop three score basic in 4.9 or more, you think, customers quickly received their own products purchased, happy mood, nature will not give low and medium difference. This way is most suitable for the owner of the deep, but also for those who like to use this hurtful means.

Four less paid mail

This way relatively small, say simple point is to buy products + a few yuan package mail, + 2 Yuan + 5 Yuan can be, the previous years more useful, because at that time the mail is not like the present so everywhere, but this way applicable to those customers are not high, and not suitable for the package of mail products, personally think + 5 yuan packet mail is good, Because most people's subconscious, postage is 8 yuan to 10 yuan a single, the shopkeeper actually pay the general in 5-7 Yuan, so that customers 5 yuan, the shopkeeper actually paid to the courier company 1-2 Yuan Express fee

There are also + 1 yuan package mail, is actually gimmick, but after the parcel post, this way there is no market