Taxi application tug of battle upgrade

Summary: A taxi application tug of the battle upgrade: Fast Hornet involved in car rental business December 18 afternoon news, fast its own taxi application Bumblebee announced today, United Offline car rental company launched business car rental services. In this service, Bumblebee offers a car rental platform

Application of the tug of a taxi upgrade: Fast bumblebee involved in car rental business

December 18 Afternoon news, fast its own taxi application Bumblebee announced today, the United offline car rental company launched business car rental services. In this service, the Hornets offer car rental platforms and dispatch services, while offline car rental companies offer actual business vehicle resources. It was also the fastest November announcement of the acquisition of Bumblebee after the biggest move in the business.

The move also reflects the fast and tick-by-tick competition at the moment, the rapid restructuring of the business structure in order to be able to form a differentiated competitive advantage. On the other hand, compared to the previously completely free and even subsidized taxi cab business, the car rental business is a purely paid business, able to bring fast and bumblebee real income.

Bumblebee's Business car service can provide economic, comfort, business and luxury four models, pricing standards refer to the standards of car rental companies. Users can only pay online through Alipay and bank cards. Bumblebee collects commissions for each transaction in a certain proportion, and the proportion of commission varies according to different types of companies.

The Hornets ' new service is similar to the American taxi company Uber. Uber works with taxi companies and car rental companies around the world to provide car rental services for general users. Uber to the car company, the current Zhou Ying is said to be up to $20 million trillion, and the company's valuation has reached 3 billion U.S. dollars. Uber has now entered China and is in Guangzhou for a business deployment.

Fast CEO Lu Zhunwei said that in the past year the rapid development of taxi industry and still huge space, business car services can meet the diversified travel needs of users. Bumblebee CEO Li Yongjin that the current online leasing companies have a lot of limited resources, the Bumblebee service can be the largest mobilization of these resources.

According to the official data, the fast current user number is over 20 million and the number of drivers is over 350,000. At the same time, the next step will accelerate the international layout, is already in the deployment of Hong Kong, Macao business.

Fast investor Ali Capital of Lou Jun think, quickly let Ali see the shadow of Taobao, both through technology and operation from zero began to cultivate the market, from the bottom to help a traditional industry to realize information and electronic. "It may be a long process, but there is plenty of room for imagination, and we have the patience to wait." ”

The war on the use of taxis has been in the service itself, financing, marketing and public relations and other aspects of the overall expansion. In order to quickly expand coverage, the headquarters of Hangzhou's fast from the second half of this year began to quickly enter the northern market, especially in the tick-tock of the stronghold of Beijing launched large-scale promotion. At the same time, it is quick to consolidate its advantage in the south by acquiring regional taxi companies like the Bumblebee.

In the promotion, two companies are also sparing no effort to subsidize drivers to seize the market. Currently, quick and tick-tock rewards are encouraged to encourage drivers to take orders online. According to the drivers of Beijing and Hangzhou, two companies often have dozens of dollars in the system, sometimes the award is even up to 100 yuan. Personal users, the fast has established their own integration system, to the taxi users gift redemption points.

The intense competition even extends to the financing and PR links. Soon after announcing the acquisition of the Hornets last month, it was revealed that the shareholder Ali Group would continue to inject nearly billions of dollars into the fast injection. Since then, the market has also begun to appear after the news of Tencent, and tick-tock official response said it is indeed in the financing of the contact, but the final outcome is undecided.