Tcl's foray into the game arena is not just about talking.

"TechWeb Report" TCL Multimedia CEO Shanyi has recently been keen to talk about a topic is not how many TV sets sold, nor how the net profit has floated, but a market is still waiting to test new--tv+ game TV and t² game host. The combination of game and television is regarded as a rich bonanza to be developed by TCL, and the whole TCL multi-media, which is the center of radiation, is now an important moment for the overall layout of Internet. Tcl as a traditional home appliance manufacturers, as early as 20 years ago in the domestic market foothold. However, in the past two years, with the advent of mobile interconnection, its understanding of the domestic color TV market has also undergone profound changes. March 25, 2014, TCL official test game TV series and the first box products, and with Unicom, Atet, Gameloft and Beijing-east into a video game platform strategic Alliance. This indicates that the TV company Tcl officially Cross-border into the game industry. t² Game host, tv+ game TV to the future of the family diversified entertainment orientation, or by the popular consumer's welcome and recognition. April 28, the top of the world's first Android game host title, t² officially open for sale, 640,000 reservation netizens, a lot of snapping up successful netizens in Beijing East official online Express very much look forward to the t² experience, there are netizens in order to be able to experience new products, extra money to pay express fee, The new product is received within 3 hours of the next order. Choose Android as an entry point, Tcl value the content of the platform on the richness and scalability, t² appears to the general public to bring more rich, affordable choice, at the same time, Androping platform does not lack the quality of the game content, in Gameloft, blue Port online, palm technology, such as the resources of the game manufacturers support, Users can experience the latest and hottest Android games through t², such as "Modern Warfare 4" and "Sword of Kings". Currently, the world's first 10 major games, the next monthly will be at least 10 large games. Shanyi said in a media interview that the world's first big game, which in itself is the biggest attraction for players, is also the biggest reason they are happy to pay for T2. With the traditional concept of marketing, to achieve product sales have been successful, but if the use of Internet standards to measure, light these are not enough, the internet thinking and marketing methods refused to work behind closed doors, the need for manufacturers to further close to the consumer group, more internet-like way to communicate with users and netizens, standing in their perspective to think. Also on April 28, Tcl in its gaming TV BBS zone, group intranet and Zhaopin platform, such as the synchronous release of recruitment information stickers, the public recruitment of the chief Gaming Experience Division, the experience of the work of the teacher is in a daily demo of a variety of well-known games to complete the game product Experience report. While playing the game can also make money-this is a lot of gamers often whimsical things today become a reality. Maybe some people will understand that this is a way of self-promotion, but in fact this kind of public recruitment reflects TCL's attitude to the game product line--the voice and demand of the new generation consumer group, Tcl's Internet transformation is not just lip service. According to market research company Newzoo data show that 2013 global game market sales reached 70.4 billion U.S. dollars, the market scale of hundreds of billions of dollars is around the corner. Today, the Chinese gaming industry has entered the era of princes and warlords, the world of competition, the overall demand for talent has increased dramatically, and the lack of game talent has become a hindrance to the development of mobile phone game industry bottlenecks, talent training and growth rate is far behind the industry's development speed. In Tcl's view, the gaming experience is closely linked to the user experience, and even to a certain extent, the game Experience Division plays the role of chief operating officer in game work. China's game market has great development opportunities, especially its direct integration with television products. As a traditional appliance manufacturer, Tcl first saw this opportunity, and take this as an opportunity to continue to practice the company's Internet transformation, this change is gradually changing the younger generation of the audience to Tcl brand Traditional impression.