teach you to improve your marketing skills

Marketing behavior, it's actually just a part of all business behavior. Many startups want to create great products. But only when you sell the product to the right customers or attract others to do business with you, the marketing tools/actions you do are successful. If you can't sell a product or sell a quantity that is not expected, it means you have a problem with your marketing.

And if your product is marketable, the road, the masses like, only to sell the right customers to achieve the value of the product. Here are 7 ways to improve one's marketing level:

1. Confirm Target Customers

In marketing products, must be full of passion. The first customer to see the marketing staff is full of spirit, full of passion, will certainly be willing to do business with him. Of course, some people may not be suitable for "marketing" products, so don't waste too much time. But remember, don't be distracted in marketing, keep your marketing goals in mind, and have strategies in marketing. Many marketers are always making such a mistake, chatting with clients, but chatting for a long time, the topic is torn open.

2. Do marketing Plan

Before communicating with customers, we should have a good understanding of the customer and find the topic point. Also to improve understanding of customer interest, so that in the communication process to meet customer interest and purchase intention. If necessary, you can talk to people in the industry who have the same industry experience or are close to the decision maker, so that you can find the feeling of talking to a real customer and avoid the corresponding problems in future marketing.

Before you talk, outline the content that might disrupt your marketing plan and disappoint your customers. For example, if the contract negotiation takes too long, you can give the customer a little bit of benefit as compensation rather than indifferent. In later marketing days, you will find that the customer can react differently with different marketing strategies.

3. Using social networks

Now that you have chosen to "deal" with the customer, know how to use your marketing strategy to move him, it is time to start and he has a certain contact. From the simplest start, on LinkedIn, find someone who knows someone who can help you see your customers. If you're lucky and your network is strong, it's half done.

Furthermore, the more time you and customers are exposed to, the easier it is to make friends with customers, and the easier it is to gain trust from customers. Choose a place where you can most easily meet your customers--he often appears in public, at Starbucks, or at the beach. But wherever you are, you have to know where your client is and then appear immediately, even if it is "Daoshanhuohai" you have to rush to see him.

4. Often call

Video calls are better than regular phones, and ordinary desalination is better than emailing. Communicate with customers verbally, it is easier to convey news, and wind. e-mail content is easy to forget, not to mention a marketing staff every day hundreds of emails to deal with. Therefore, to ensure that there is enough time to talk with the client, not only to have a conversation, but also to talk about business. It's better to have a good greeting at the end of the line than to send an email.

5. Learn to listen

Epic once said, "life comes with two ears and a mouth." We listen to it two times, but say it once. "The easiest mistake to make in marketing is" just say no. People appreciate the listener, and marketers can also use some of the feedback from the customer to express their views. Also pay attention to the customer's negative reactions, such as "I'm not sure", "give me some time to think about it", these negative reactions imply customer uncertainty about the product, so try to avoid the customer to produce this negative emotion. So spend more time figuring out more comprehensive marketing strategies.

6. Don't be afraid to make mistakes

Do not be afraid to meet the challenge--the courage to face difficulties, solve problems to show your open mind and wisdom. If your marketing approach gets a negative response from the customer, ask the customer directly, don't worry. If you don't ask, you may never know where you are wrong. In general, the customer will tell you why, so try to avoid it in subsequent conversations so as not to cause marketing failure.

Don't be afraid that your blunt will scare the client. To let the customer know your marketing purpose, otherwise, all this conversation is meaningless. If the customer's response is positive, you can ask for cooperation directly. Make a short statement or summary to let the customer know what to do next, and let two of people officially start to rent together. For example, you can say: "Great!" If you can now provide 60,000 dollars in funding, our cooperation can be formally started. "This way, the customer understands your intentions and responds, or cooperates, or does not co-operate."

7. Contact with customer protection

If you do not maintain a fixed contact with the customer, you will accomplish nothing. Even the door-to-door salesman who sells vacuum cleaners knows that this is the basic principle of marketing. You have to maintain a fixed relationship with the customer, the advantage is that if you want to continue to business with you, they will contact you, and may bring you more opportunities.

Finally remember the details of the conversation. "How's the business in Paris? With this phrase as the beginning, the customer must feel that you really care about him, willing to cooperate with you. The more messages you send and the more calls you make, the more details you can get, and the more important your marketing success will be.