Technology constantly updated mobile games will soon usher in a better development

Silicon Valley October 31 and client-side games, web games, the domestic mobile game is still in the "small" state, which with the domestic 3G network coverage of the low environment is closely related. In the eyes of many mobile gaming practitioners, mobile gaming, which is restricted to the domestic network environment, dances like a "shackle".


　　


"from the developed country's 3G coverage, Japan accounted for 95%, South Korea accounted for 85%, the United States accounted for 64%, and China only 6% of 3G coverage." "Mobile gaming developer Song, the world's chief executive, said that if the domestic 3G coverage can reach more than 35%, China Mobile games will usher in better development."


　　


in fact, more than one developer complained about the speed of domestic mobile phones, but they are flocking, after all, as the mobile Internet most popular applications, mobile gaming is still the easiest to "gold". So, in the current limited network environment, what should practitioners do to wear "shackles" out of the most beautiful dance?


　　


in both the Chinese and American markets, Android and Apple's iOS, the top 10 of the game downloads are increasingly dominated by heavy games.


　　


compared to casual games, heavy games are more likely to attract gamers a lasting investment in time and money, and thus give game developers a richer return. "Channels are willing to thrust game products, because there will be good income." "In the new forum of North Green, held by Beijing Youth newspaper and Beijing New Media Association," said Li Peng, senior vice president of Jifeng Network.


　　


Song also reluctantly said that if you do not take the mode of the heavy game, it is likely to happen this way: products have been made, we also like, but there is no channel to promote.


　　


and relaxed casual games, the heavy game requires developers to invest heavily, the past two or three people to develop a game, can obtain a large number of users of the good times are slowly passing away. "In research and development if you do not have 10 million yuan, we suggest you do not enter the mobile phone game industry." "Song said.


　　


According to him, Mocha World currently developed a mobile phone game investment has more than 10 million yuan, the staff size of fifty or sixty people, need to develop a year to 1.5 of the time. This also means that the current mobile game has entered the spelling of products, quality, spell the stage of operation.


　　


but at the same time, the degree of heavy will also bring some problems. In the lure of profit, developers are turning to heavy games. "It is possible to the next year, no matter the hand tour, the page or Cross-platform games are to the direction of heavy, it will cause the homogeneity of the game products, single." "In the view of Li Peng, this will make the market of casual games shrinking, while heavy game products are becoming more and more expensive, the cost of production is getting higher and higher."


　　


"Market can not only do heavy games, but also need casual games to improve user stickiness, perhaps the benefits will be poor, but we do not want to see the market is all homogeneous heavy game." Li Peng said.


　　


Cross-platform internationalization required options


　　


gaming industry has grown to today, cross-platform operation has become a trend, a successful product on the line at least to ensure that iOS, Android and computer three platforms. "If a product doesn't have a cross-platform base, chances are you've just been successful on one platform and you've been ripped off on another platform," he said. Song that, from current trends, cross-platform is not an option, but a must.


　　


, who started out as a social gaming company, is the biggest traditional Chinese game developer on Facebook. Since last year, they have turned their eyes to mobile platforms. "Smartphones have grown rapidly and the market has changed very quickly and we need to get into the field first." "Le element operations director Amy said.


　　


They use the experience of Facebook on the mobile phone platform, the revenue is quite abundant. At the end of 2011, le elements pushed Facebook's most active social gaming "happy aquarium" onto the iOS platform, now exceeding 8 million downloads and operating in more than 40 countries. "The game is doing well in all regions, with 10 countries entering the top 10 in the bestseller list," he said. Amy said.


　　


"Now more and more international companies are entering the Chinese market, at the same time, Chinese companies are also going overseas, whether it is social games or mobile games, if your products do not have the internationalization of the development of ideas, it is likely that you have just achieved a certain success at home, the other people moved to other areas. Song also advises developers to look globally.


　　


in a cross-platform and internationalized operation, le Elements of social gaming day income has reached more than 10,000 dollars. Amy also pointed out that "we prefer the heavy game, feel very profitable, but in fact, do social games, can also be very lucrative." ”


　　


find a user-paid demand point


　　


no matter the heavy game or the light game, in the fast development of mobile games, the trend is likely to earn income. The key is to find a demand point that is sufficient to allow users to pay.


　　


the success of the fee should be taken into account before the user downloads, Li Peng suggested that the developer control the game client size within 10m~20m, "preferably within 10M". According to his experience, if the client exceeds this scope, it is very likely that the user will cancel the download, or download failed.


　　


The game can get revenue in a variety of ways after a successful download. At present, mobile game revenue Way There are toll download, free download built-in ads, free download built-in integration wall, free download built-in charges and other categories. Li Peng suggested that light games gain from advertising, because these games are easily used by most users to pass the time, thereby increasing the volume of user downloads. "With large downloads, the revenue will be substantial." ”


　　


heavy game you need to pay attention to the design of pay points. Heavy games are generally free to download the built-in charging mode, then props mall is very important, "if the user does not point to the Mall, the payment guide is a failure, the need to strengthen pay guidance." If more than 90% of users have ordered, but do not pay, the reason may be the game in the payment means is not perfect, the price is too high, sell props do not meet the demand. Li Peng said pay points should be carefully set for each link, if you can not achieve the desired goal is to seriously look for the reason, "can not be like Java, finished on the no matter, the mobile phone game to let users not only pay once, but also to allow users a second, third pay, and is willing to pay." "It's a long way to stay," he says.


　　


3-5 years later, when China's 3G or even 4G network coverage, large-screen mobile phones and tablets will be popular, and mobile phone games will not be reversible trend. Song said, although the current mobile gaming market is not like client games, web games in general, but from the current client, web game companies to mobile phones, mobile internet transition trend, this era will come, so the mobile phone game practitioners have to make long-term plans.


　　


"Before the end of this year, Android users will be doubled, high-income products more and more, monthly income of tens of millions of yuan of Android game products will also appear, at the same time, the threshold of mobile games will be more and more high, investment will be more and more big." Li Peng's judgment.


　　


@ Business Value magazine: Smartphones have sounded the death knell of the traditional gaming industry and made everyone a gamer. In this industry, small groups of small companies have sprung up, while big companies are stagnant and losing, why? It is clear that the field of hand-travel is different from traditional games, and developers need to explore a new methodology for research and development.


　　


@GAMFE Autumn Teacher: Animation industry and the game industry is closely related to a certain extent, in the development of the game, animation provides the material work. When the game has developed into a bottleneck, the need to find new breakthroughs, and the animation industry for the game industry is to provide a steady stream of inspiration and fresh material. The current state plan to take measures to revitalize the animation game industry, which is undoubtedly to create new opportunities for the game industry.


　　


@GA Game Education: Although it is not easy to achieve success in the gaming industry, increasing the success rate is something that must be faced. First of all, we must optimize the lifetime value of the game, which contains four elements: profitability, user stickiness, user retention, viral.


　　


@ Jiaozuo Anime: Build a shared platform to encourage the original animation product activities, through government investment or other funds channels, as soon as possible to establish one or several national animation industry digital technology public Support Center. At the same time, research to increase financial input to encourage the original activities of animation works, but also to increase intellectual property protection, purification animation industry market environment.