Tencent microblogging cause of the failure

Reversed! Commercial! Reverse! ............ Suddenly, silence for a long time Tencent microblogging suddenly back to light, so that we do not know the truth of people are ready to go, there is a great relationship with its turn took place.

Is this really going to counterattack? Unfortunately, even if I and my friends are in the same logical product logic Tucao microblogging, we spray is said to make up only 200 that microblogging. In other words, rich second-generation Tencent microblogging now have not been sprayed.

Where the rich second generation is not qualified to make people spray, there have been a lot of beloved "principals" After a detailed analysis of this, I and my friends compiled a bit:

1, positioning failed

How far the heart, how far you can go, different companies in the heart of microblogging this product, but also determines the current pattern of competition in the industry. At first, Sina portal appeared weak, and occasionally found that the opportunity to make the company immediately after the power of micro-Bo, with many years of accumulated media experience gained today's advantages. Sina executives emphasized more than once, microblogging is the company's second venture, unsuccessful will result, the pressure can be imagined.

The other hand, Tencent microblogging, is a complete stop-type products. Pony horse at the time the team's argument is that resolutely not allow Sina Weibo to do it, regardless of resources, regardless of investment in blocking Sina microblogging. At that time, the power of Tencent Weibo came from Ma Huateng's words at the time: "Weibo competition is still intense in the past two years ...... If we do not do well and do not invest in it, we must definitely suffer a huge loss in the future. Vote tens of millions of ads, Sina voted tens of millions of ads fight. "

This war is like the original ebay eBay ads through the purchase of portals, signed an exclusive agreement to block the mass Taobao the same. The result is the same, Taobao successful counter-attack, Sina microblogging also fame. The next Sina Weibo ride, and Tencent microblogging KPI examination did not meet the requirements of the pony brother, and then reduce the budget, adjust staff, let Tencent Weibo sluggish.

Some people play is life, some people play is money, heart level judgment. This time, barefoot won the shoes again. In other words, Tencent microblogging is not money but the lack of ambition.

2, petition failed

Who is the biggest enemy of Weibo? WeChat! Who is the biggest enemy of Tencent Weibo? WeChat! Yes, Tencent's own WeChat.

Tencent microblogging a very informant people miss the time in 2011, when they had a great time, because at that time as long as we know Sina Sina microblogging to put a media, they will give the media call, "Sina's position I now out Double the price to buy, I want exclusive, you do not sell to Sina. "The end result is that Tencent microblogging spent 5 times the opponent's money, did not delay the pace of development of opponents.

Even more surprising is that this year, Tencent Guangzhou Research Institute to develop a thing called WeChat, quickly became the new favorite of users, has also become the new favorite Pony horse.

The latest news is that more than one WeChat management stepped up this week. The personnel adjustment did not give the answer to the outside world where WeChat will go, but one thing is certain. The founding team of WeChat has been affirmed by top Tencent executives. The microblogging management, then a few years are in place. Tencent internal staff said Ma's current focus of work on WeChat, we must talk about WeChat, microblogging microblogging Tencent microblogging career group general manager Xing Hongyu proposed microblogging development strategy, nor As usual advice and reply. "Tencent copied a product from other companies that used to be fast, and weibo is a special case, marginalization is a matter of day and night." Tencent even heard such a voice inside.

3, sell Meng failed

What am I to you (cute)

Sina Weibo.

So I just microblogging ah (angry)

Only in this way, I can go to you every day. . . . .

Three vulgar return to three customs, but the words rough rough. Please readily open your mobile phone partners, take a look at his most commonly used several applications, Tencent WeChat, Sina microblogging can certainly be ranked in the top four, but you and your partner's mobile phone how much installed Tencent Microblogging client? Or installed Tencent microblogging client, and how long have not been to him?

Even in the 2011 earnings report, Tencent said - "Tencent Weibo has seen a substantial growth in 2011 ... becoming China's largest Weibo, when Tencent weibo reached the highest point, Weimar did not Published data on the mobile terminal, may be able to see one of the clues.

Now the market has been and ten years ago, five years ago has been different, and all products have been layout in the mobile terminal, the mobile terminal will determine the future competitive landscape. In the mobile Internet market, twenty-eight theory is still valid, the first account for 80% of the market, the second and the rest can only compete for 20% of the market, in this pattern, you said Tencent microblogging there Chance? For such a competitive pattern, what do you think of the pony brother's patience?

It is said that there is a very strange phenomenon in Tencent. Something the department wants Ma Huateng to see and hope that Ma Huateng will see some resources and support after it. The best channel to reach Ma Huateng is the media, which may be the most recent Tencent Weibo Recently kept saying that they introduced new ideas for new products reasons.

Just like a third-line star, there was a drama before it, but it failed to make a success. Later, the eyeballs could only be won by taking off and exposing it. As an abjection of the rich second generation, Tencent microblogging finally could not stand, and began to brush the sense of continuity, hoping to pass some public relations is not forgotten. Although the sound is small, but still want to gather at the end of the people can remember the name Tencent microblogging.

Can not say that the rich second generation does not work hard, at least TA came up with the feeling of brush through the public relations, but outside to fight the powerful Sina microblogging, to deal with "Star of Tomorrow" WeChat, except occasionally brush, now Tencent It is really hard for microblogging to take turns with users.