Tesla's foray into China, whether the market downturn will succeed in suspense

"Tesla has been allowed to sell in China, so long as it can be rolled up, it will go smoothly." "Tesla's Beijing direct store sales staff said. Since opening last November, the Tesla has been the most popular store in China. But in the domestic new energy passenger car market, last year, the annual sales of only 17,000.

In the market downturn of the atmosphere, how many people are willing to spend seven hundred thousand or eight hundred thousand or even millions of dollars to buy a pure electric car, which became the new Year's car a big suspense.

Difficult one: The main model price higher than the United States half

A black Model S is being charged at the mall in Tesla's camp. The thick fingers of the power cord from the ground socket to the left side of the rear end of the charging interface, the green light flashing, the car inside the huge 17-inch LCD computer board to accurately show the current capacity to support the number of miles: 410 kilometers.

This is not the mileage limit of Model S. "The two models that will be put on the Chinese market are 502 kilometers long, ranging from 734,000 to 1.0845 million yuan." "The first car owners who booked their cars at the end of last year are expected to be able to carry them by the end of March," said the salesman.

Tesla, the world's most popular manufacturer of pure electric vehicles, sold 22,500 model S worldwide last year. In the U.S. market, Model S main models 85 price 81070 U.S. dollars. According to Tesla's official website, the latest release of China, Model S main models 85 of the price is almost half higher than the U.S. market.

In this respect, Tesla's official website gives the model S 85 specific car price composition: In addition to the United States price, transportation and handling costs 3600 U.S. dollars, customs and other taxes 19000 U.S. dollars, value-added tax 17700 U.S. dollars, the total price of 121370 U.S. dollars to 6.05 exchange rate, about 734,000 yuan.

"Our sales in the Chinese market have not been increased. "Tesla's CEO, Musk, said that if the Model s price in China would be more than twice times the size of the United States in accordance with the Convention, it would only increase the necessary transportation and taxes, and not even take into account currency fluctuations and future Tesla's charge network in China." The reporter learned that most of the imported cars in China's sales price in addition to increase the necessary taxes and other costs, but also to set aside more than 20% of the profit space.

Although Tesla's final price is slightly lower than expected, the more than 700,000 yuan start price will still allow many potential buyers to hesitate.

At the same price, high-end models such as Mercedes-Benz, BMW, Audi and other luxury brands can already be purchased in China. However, on-site sales said that Tesla's Chinese orders are now up to hundreds of if they are scheduled to be made in the three quarter of this year.

Difficulty two: Running far-away charging difficult to use the remaining bottleneck

According to Tesla released data, Model s battery capacity is 85-kilowatt, full of electric running 500 kilometers consumption of electricity is 40.8 yuan, the current Beijing 95th gasoline only 5 liters. Therefore, Tesla pure electric vehicle energy consumption level, equivalent to hundred kilometers 1 litres of oil. Tesla official said that Model S has not many vulnerable parts, the real rotation part of the wheel and motor, maintenance has become very simple.

The attractive cost of raising cars can attract many buyers, and is also subject to the improvement of charging facilities.

If you charge at a common household outlet, Tesla can only travel 20 kilometers an hour and it will take more than a day to recharge. The sales staff therefore suggested that consumers take charge of the use of the way, two or three hours a day to supplement the loss of electricity can be. If the home has the condition to install the charging pile, the charging efficiency can increase to charge 50 kilometers to 80 kilometers per hour.

One important reason for Tesla's popularity in the U.S. market is the free fast-charge network. The company's "Super Charging station corridor" on the west coast of North America is officially operational, and the number of super recharging stations in the U.S. is expected to double by the end of this year, covering 80% of the country's population. In Europe, Tesla has built 14 charging stations.

Tesla executives said that they are considering drawing on European experience, in China along the Beijing-Shanghai high-speed construction of super charging station for private car owners for free use, but whether this will be allowed to build also depends on government departments for approval.